The world’s largest pop culture event will start in São Paulo

Each year, CCXP cements itself as one of the largest pop culture events in the world, bringing together fans, artists, studios and entertainment-related companies. In 2025, the Comic Con Experience continues to cement its position as an essential space for those following releases and trends in comics, cinema, series, games and collectibles. CCXP 2025, held in São Paulo, remains committed to delivering unique experiences and exclusive content to an increasingly diverse audience.

With thousands of visitors and a strong presence of international names, CCXP has become a barometer of the latest developments and legacy of geek culture. This event is characterized not only by the grandeur of the stands, but also by opening up a space for discussions, panels and interactive activities. New formats and attractions are incorporated into each release, ensuring that both veterans and new enthusiasts can experience what contemporary pop is all about.

What to expect from the atmosphere at CCXP 2025?

The CCXP environment is characterized by meeting fans who share the same interests and celebrating the most diverse forms of artistic expression. During the event days, audiences can move between thematic areas dedicated to major franchises, visit Artists Alley to interact with comic artists and illustrators or participate in special autograph sessions. The 2025 edition also brings forecasts of global launches and exclusive previews, as well as panel discussions with prominent guests from the national and international scenes.

Another related aspect is the cosplay competition, which brings together participants from all over Brazil and rewards the best characters. Furthermore, areas focused on technology, collectibles and gaming continue to gain great importance, especially with the growth of digital communities and the electronic gaming market in recent years.

What impact will CCXP 2025 have on the pop culture landscape?

The presence of CCXP directly impacts the entertainment industry’s release calendar and marketing strategies. Film producers, streaming companies, and publishers typically choose the event to release trailers, announce new projects, or conduct interviews with actors and creators. In this way, CCXP 2025 consolidates itself as a news stage, contributing to the strengthening of already well-known brands and to the emergence of new talents and trends in the sector.

In addition to the launches, CCXP works to enhance access to content that may be difficult to access for Brazilian audiences outside of the conference environment. The exchange of experiences between artists and fans stimulates the development of a national comics, illustration and audiovisual production scene. The variety of attractions and guests helps stimulate discussions about representation, diversity and innovation in popular culture consumption.

How to participate in CCXP 2025?

Anyone looking to secure their attendance at CCXP 2025 should pay attention to the start of ticket sales, which tend to sell out quickly. Access can be done in different ways, including single-day tickets to special packages that entitle you to different experiences. It is common for visitors to plan their stay in advance, as the schedule of panels, autograph sessions and exclusive attractions is very busy.

To make life easier for the public, the organization provides detailed information on the official website, allowing everyone to create their own itinerary. Here are some important steps to make the most of the event:

1. Check the official schedule with dates and times of major attractions;
2. Ensure access and, if necessary, assess transportation and accommodation close to the site;
3. Identify areas of interest, such as panels, workshops, games areas and photo spaces;
4. Participate in communities on social networks to follow vacancy announcements and promotions;
5. Prepare cosplay items and participate in contests if you want to get more involved in the experience.

• advice: Using official event apps can help you navigate the booths and receive real-time news alerts.

Why is CCXP 2025 considered an international reference?

The integration of CCXP as one of the major events in this sector has attracted the interest of large companies and international vehicles. The quality of production, the size of participants and the scope of attractions make CCXP a meeting point not only for Brazilian audiences, but also for those who follow popular culture globally. The partnerships created over the years have expanded the scope of the agreement, contributing to a richer exchange of experiences between entertainment producers and consumers.

In nearly a decade, CCXP has become an essential part of Brazil’s cultural calendar, encouraging the emergence of similar events in other cities and fostering discussions about trends that will influence popular culture consumption in the coming years. Even in the face of constant transformations, the event remains relevant due to its ability to reinvent itself and integrate different audiences under the same goal: celebrating the world of geeks.