
For many years, the image of agribusiness has been associated with large producers, traditional entrepreneurs and rural idols. However, a silent movement began to reposition this landscape: famous women in entertainment became part of the rural imagination, whether through family ties, activities they had maintained for decades, or an emotional connection with the land. This progress, although not always directly linked to formal rural institutions, reveals how figures such as Sabrina Sato, Gloria Pérez, Mayara, Marisa, and Ana María Braga help expand women’s status within a historically male sector.
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Among these attendees, Sabrina Sato stands out for speaking naturally about her relationship inside. The 44-year-old broadcaster often recalls her childhood spent among Benapolis and her family’s rural routine, an experience that shaped her outlook on the countryside. “I grew up watching my father tend the land. The countryside has always been our connection,” he said in an interview when commenting on the symbolic importance of rural life. On another occasion, she revealed that “the inside organizes me, makes me calmer,” a phrase that sums up the way she understands this environment not only as a heritage, but as an emotional territory that accompanies her throughout her adult life.
Gloria Pérez, 61, is often associated with the idea of refuge in the countryside, although she has no interest in life outside Rio. In interviews, the actress has already commented that she finds rhythm in the countryside that the big city does not provide. “I need the silence of the countryside to achieve balance in my life,” he said, emphasizing the role of nature and distance from urban centers in his routine. Even without revealing details about rural properties or projects, living in more conservative environments reinforced this image of women who viewed the countryside as a space of retreat and family continuity.
In the world of the countryside, the relationship with rural life takes on new colors with Maiara and Marisa, who are now 37 years old. Constantly tied to the aesthetics of country music, the duo speaks candidly about how country serves as a point of return and personal connection. “The farm is the place where we return to who we are,” Mayara revealed in an interview with CNN Brasil, commenting on the off-stage routine. Marisa added that in this environment the two fish talk and choose artistic repertoire. The phrases reveal a relationship in which the field appears not as a decorative setting, but rather as a terrain of intimacy that nurtures the sisters’ creative and emotional process.
Ana María Braga, 76, has built a public identity throughout her career that is characterized by her care for plants and vegetable gardens and her direct relationship with the land. At different times, the presenter showed the audience small home crops, gardens and the joy of growing with his own hands. “I’ve always been from the land. I’ve been planting, grazing and harvesting since I was a child,” he detailed in a recording in which he spoke about the importance of nature in his life. This symbolic and practical connection has helped establish his image as one of the television personalities most associated with the rural imagination, regardless of the size or structure of his properties.
Observed together, these tracks highlight a related change: the field, which for decades had been portrayed as an exclusively male territory, began to incorporate new female faces, voices, and stories. The presence of Sabrina Sato, Gloria Pérez, Mayara, Marisa and Ana María Braga in the rural imagination expands the symbolic repertoire of agribusiness and enhances the possibility of building a relationship with the land through feelings, memories, culture and identity. They show that agriculture is not just an economic frontier, but also a deeply emotional, creative and human space.