The broadcaster reignites expectations by trying to present himself as a third way between Bolsonarianism and Lullism
November 27
2025
– 09:38
(Updated at 9:38 a.m.)
“The presidency is not a dream, it is a construction,” Luciano Hack told Cidade Jardim, a magazine published by a luxury shopping center in São Paulo. “The desire for change is not mine alone, but rather belongs to the entire country.”
The broadcaster, who gave up running for the presidency in the 2018 and 2022 elections, points out that his political project is not dead.
To do this, he will have to leave Globo, where he has worked since 2000. Today, he is the station’s main caller and receives the highest salary on Brazilian television (between R$4 million and R$6 million, depending on the advertising campaigns on “Domingão”).
Who will take the great Huck’s place in the lineup?
The column indicates some real possibilities:
Eliana – In 2026, the presenter will appear for the first time in the program “Em Família” on Sunday. The program could serve as a test to replace the hack in the future. She has excellent communication skills with all age groups.
Rodrigo Faro – The former record has Luciano backing to establish himself at Globo. It has a relaxed style and commercial appeal that would go well in “Domingão.”
Tadeo Schmidt After years of working in journalism, he established himself in the entertainment field by managing the show “Big Brother Brasil”. Although he does not have much experience in the hall program, he has the qualities to step into the role on Sunday afternoon. It has a very good rating in the advertising market.
Marcus Mion The presenter of the “Calderao” program is going through a stage of rejection from the media and social networks. But it’s not a card from the deck. In Globo, there are those who argue that it is more suitable for “BBB” than “Domingão”.