For more than a year in an impasse with the US government and without a publicly signed agreement on its continued operation in the United States, TikTok has been trying to echo an optimistic vision about its future in the country with 170 million users. In Lisbon, the platform’s global vice president of business solutions, Carton Weiss, took the stage at the Web Summit and avoided talk of “banning” the app, preferring to reinforce the platform’s commitment to users and highlight its impact on culture and the digital economy.
– We are very optimistic, and we have always been so during the five and a half years I have been here. I think that’s what sets us apart. When people go to work to build, not just to repair, it’s a different kind of mindset, Weiss said to a packed room at the technology event. — We’ve built something that’s now in over 150 countries, with over 1.1 billion users.
Since the US and China still need to align the final details of the agreement – a signing is expected next Thursday, Trump told CNBC – the possibility of changes to the platform’s algorithm, which must operate in the US under a licensing agreement with Oracle, has not been ruled out.
Kharton avoided going into details of possible regime changes in the United States. She noted that the platform will spend more time thinking about new opportunities with the community:
-It is our responsibility to support them. He said. – We are confident in our platform and its ability to innovate. We create opportunities for creatives to do just that lifeSales and trade management. She stressed that this is what you can continue to expect from TikTok, regardless of the stages, size of the platform or scope, noting that artificial intelligence tools can help them, not replace them.
The CEO of the Chinese platform acknowledged the progress of competition in the short-video and entertainment applications market, but stressed that the company is focused on being an increasingly strategic partner for creators, brands, and companies.
He said: We are ready for the next stage.
For the executive, the Chinese platform has long ceased to be just a music, fun and dance app, to become a “real engine of growth” for the economy.
She cited trends such as “Travel Tok,” profiles focused on travel experiences, and “Book Tok,” which are accounts dedicated to reading on the platform), which have boosted book sales in the past 18 months by 40%.
— Discovery on the platform, through search, is no longer just a transaction. He concludes that this has become an experimental behavior within the application.
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