the Actress Esther Exposito Stars in the new institutional campaign of the Ministry of Equality For him International Day for the Elimination of Violence against WomenWhich is being commemorated this Tuesday, November 25, under the slogan: treasure hunt, The translator told a horrific story of how a man used his daughter to hurt her mother. This spot, approximately six minutes long, seeks to show indirect violence.
Introducing the initiative, Equality Minister Ana Redondo explained that the role of the actress is to guide the viewer through the story to “raise awareness about the need to remain united to confront this terrible and complex violence.”
Redondo has specified that the goal of the campaign is “to raise awareness and increase awareness The complexity of indirect violence To be able to provide alternatives, to keep moving forward. Our fight must be tireless. “It is a struggle for democracy, for equal rights and, as I say, for greater civilisation.”
What is the stain made of?
In the video, Esther Exposito narrates how some time ago she received a seemingly innocuous message: a young man asked her to record a short video about a “treasure hunt” in which he intended to propose to his girlfriend.
According to the campaign, Ines and Matthias, the hero couple of the real-life case that inspired the ad, began their relationship in 2015. For years they maintained a seemingly normal cohabitation, until the situation began to deteriorate in 2021: His jealousy, control of the phone, first attacks Frequent separations and reconciliations characterized the relationship.
The actress gives voice to the story by saying that one day Mathias took their daughter from school and disappeared with her For three days in the camp without cover. Upon returning from work, Ines found a series of notes that forced her to follow clues regarding the couple’s intimate moments. The chain of letters led to A tablet: When she turns it on, Ines finds the video recorded by Esther Exposito, believing it to be part of a romantic surprise when it was actually part of a Machiavellian plan cooked up by Matthias.
I hope you want to spend the rest of your life with him. Because if not, Matthias will be very sad and you will never see your treasure again.”
“Hi Ines. I’m Esther. I know you’ll be a little surprised. But don’t worry. Matthias has a hidden treasure that is very special for you. Love is planting a lemon tree together. Sharing candy. Watching your favorite series. I hope you want to spend the rest of your life with him. Because if not, Matthias will be very sad and you will never see your treasure again,” concludes Expósito in the video.
Main objectives of the campaign
This was explained by the government delegate to combat violence against women, Carmen Martinez Birza The campaign focuses on five basic axes. First, it identifies this violence as a violation of human rights, whether of women or children, and warns that its consequences are “profound and lasting.” He stressed that “there are boys and girls who have never overcome the traumas they have accumulated.”
Secondly, he pointed out that the initiative seeks to raise awareness about the devastating impact of this type of violence on daily life. Equality highlighted how it invades intimate spaces and turns the home into a place of fear, uncertainty and constant tension.
The third goal that was mentioned was to teach the community how to recognize warning signs, especially in closer environments. Martinez-Berza said Family and friends must learn to recognize the changes. “Environments can save lives,” he stressed.
He also noted that indirect violence usually intensifies when a woman tries to distance herself from the attacker. And so he pointed that out The abuser continues to hurt them through their childrenOr benefit from custody, visits, or any other contact permitted.
The fourth axis of the campaign is to strengthen confidence in institutional resources, and Martinez Berza highlighted that there are specialized services designed to guide and protect women and their children. “the Indirect violence There can be no justification or complicit silence. He pointed out that no aggressor can be a good father, adding that indirect violence can be “prevented, detected and stopped.”
So far this year, three minors have been killed in indirect violence, bringing their total to 65 since 2013, when data collection began, according to Equality Ministry figures.