Christmas is coming and with it the streets are full of charm and small traditions that brighten these cold days. One of the most widespread are the markets, where you can find all kinds of little things to leave under the tree. However, there is no better gift than time shared with your loved ones.
If we add these two concepts, a traditional Christmas market and a different experience, we have a unique and innovative proposal: the GAME XMAS EXPERIENCE. So this Christmas, IVideo game lovers have an unmissable encounter with the big event player from Madrid.
From December 6th to 8th, Sales Space (Calle Alcalá, 182, Madrid) will bring together in its almost 2,000 m2 the magic that arises when people with the same passion come together. Trying new games, getting the best titles at special prices and recreational activities will be possible between 10:00 am and 10:30 pm.
What does the Christmas gamer event of the year offer?
GAME CHRISTMAS EXPERIENCE It goes beyond a simple market. Although you may find special offers, these are a space designed so that families, players or the general public can You can enjoy a different activity, but full of festive spirit.
One of the most anticipated experiences is the possibility to try more than 50 video games, like Last Of Us or Uncharted. Added to this are game spaces themed around the most popular sagas: explore the post-apocalyptic world of Death Stranding: On The Beach or discover the Asian landscapes of Ghost Of Yotei.
Do you like challenges? In this experience You can demonstrate your driving skills with the professional simulators from the Gran Turismo 7 area, Score points in Let’s Sing 2026 karaoke or try to beat Astro Bot’s Speedrun challenge. In GAME XMAS EXPERIENCE you will have the chance to immerse yourself in virtual reality with the PlayStation VR2 and be the protagonist of the best adventures.
An event for the whole family
It’s not just adults who can enjoy the magic of Christmas through video games. This event also thought about families and the little ones in the house. For them, They installed a LEGO play areawhere they will have fun playing with LEGO Horizon™ on PlayStation 5 or building their favorite LEGO in reality. Little ones will also be able to participate in a Carrera GO slots contest and wear a new look thanks to Christmas face painting.
While the children have fun, the adults You can get carried away by nostalgia in the retro area, where you will find PlayStation and Centro Mail and where, in addition, you can relive the history of Centro Mail and GAME and play great classics again. After having a drink in the restaurant space, it’s time to visit Santa Claus or take photos in the themed environments to take home a souvenir.
During the giveaway season, this gamer event could not be missing from this year’s novelty: a GAME’s exclusive Christmas store. There will be special offers, exclusive products and themed merchandising to make life easier for the Three Kings.
All GAME XMAS XPERIENCE activities
Discover all the themed leisure areas:
- Space Zone: accept the Astro Bot challenge and win €25 as a prize! In addition, you will be able to enjoy booths with the game, merchandising and incredible figures.
- Garage Zone: do you like driving? In this area you will find driving challenges with Gran Turismo and Logitech G seats, also with prizes for the best! Additionally, you can take a look at a special Mercedes or take part in Carrera driving circuits, with a professional car track and a Sonic-themed children’s track.
- East Zone: in this zone with an eastern climate you will travel to Japan when experiencing Ghost of Yotei in the various available game stations.
- Post-apocalypse zone: would you survive a devastated world? Prove it in games like The Last of Us, Death Stranding 2: On the Beach or Days Gone, what will be your next adventure?
- VR Zone: transport yourself to another reality with PlayStation VR2! Discover games that use their virtual reality functions in this area.
- Karaoke Zone: The microphone is waiting for you in this area where you can demonstrate your musical skills with Let’s Sing 2026.
- Sports area: if ball is your thing, this is your area! You can play the latest releases like EA Sports FC 26 or NBA 2K26.
- Zone +18: seniors play too! Therefore, in this area you will find games like God of War: Ragnarök, with titles aimed at a more adult audience.
- PlayStation Retro Zone and Mail Center: time to remember the good times! In this area you can take a tour through the history of PlayStation, revisiting each of its consoles, as well as the past of GAME and Centro Mail, with memories of events and milestones.
And you will also find all this:
- LEGO Space: time to assemble pieces! LEGO has prepared many building stations and you can also try games like LEGO Horizon Adventures, LEGO Harry Potter or LEGO Star Wars: The Skywalker Saga.
- Throughout the space you will find game stands to try out the latest PlayStation releases, as well as numbers from its best-known sagas. Plus, don’t miss a preview of games coming to PlayStation 5, like Marvel: Wolverine!
- Show your strength with Kratos! Test the power of your arms with the God of War: Ragnarök hammer challenge.
- If you like the world of cars, you will have the opportunity to see a Mercedes-AMG GT in the central area of the event, don’t miss it!
- Get the camera ready! You can find multiple locations where you can take a photo with your family or friends, with game or Christmas themes, like a ball and a giant Christmas tree!
- There are also things to do for the little ones: there will be a space to paint their faces and Santa Claus will appear!
- Do you want to recover even more memories? You can also find a flea market-style GAME store where you can find PlayStation products at special prices.
- And to rest, you will have a restaurant area where you can relax and have a drink to regain strength and continue enjoying the event.
Get your tickets
If you don’t want to miss the opportunity to live a different Christmas experience, you can purchase your tickets at GAME stores and official website. The entrance will be staggered to avoid crowds and so that you can stay inside for an hour and a half.
They cost 10 euros for people over 12 years old and 5 euros for children between 5 and 12 years old. We reveal a trick for you: if you enter the code GAMEXMAS25you can purchase your tickets for just €1 each!
Additionally, they include a Welcome Pack with exclusive gifts and discounts for purchases at GAME. If you’re a gamer, you already have a plan for this December long weekend!
In addition, you will receive a bag with several gifts worth approximately €25, a great gift to start your visit off right!