The search for financial independence stands out as the main driver of entrepreneurship in Brazil, according to a Loggi survey in partnership with Opinion Box. The Rota do E-commerce study, which published its data on the InfoMoney website, reveals that 39% of participants stated that their entrepreneurial decision was based on the desire for economic independence.
Other reasons cited included achieving personal dreams (27%) and identifying market opportunities (24%). Supplemental income was mentioned by only 9% of survey respondents.
The profile of new entrepreneurs who invested in setting up an e-commerce site in the country highlights the structural changes: 51% of them are women, demonstrating the increasing role of women in the sector. Furthermore, 61% of participants had completed higher or postgraduate education, indicating greater qualifications among those starting their own businesses.
Furthermore, many of them still maintain a formal employment relationship while doing business, with 58% of those interviewed still having a formal contract (CLT). Another relevant fact: The majority of entrepreneurs are over 40 years old, which suggests that maturity and experience are the differentiating factors when undertaking these ventures.
The survey also shows that 45% of entrepreneurs have been active in their fields of activity for more than five years. Regarding monthly earnings, 40% reported income between R$10,000 and R$50,000, and 9% reported earnings of more than R$100,000.
Regarding the scope of the business, 42% already sell throughout Brazil, 33% operate locally, 18% serve some regions, and 6% also operate abroad.
The research also highlights the digitalization of this sector: social networks are the main source of learning and training for entrepreneurs, with 60% of respondents pointing to Instagram, 50% to YouTube and 36% to Facebook. Podcasts (24%) and television (21%) also appear in the survey.