99Food will distribute R$800,000 in prizes to delivery partners operating in the capital of São Paulo and cities in the São Paulo metropolitan region. The action, called Bag Premiada, begins this Monday (22) and runs until January 18.
According to the company, the draws will award amounts equivalent to the purchase of 14 motorcycles, 21 electric bicycles and 63 mobile phones. In the final stage of the campaign, a single delivery person will receive a prize equivalent to R$100,000.
Delivery drivers from São Paulo, Guarulhos, Osasco, Barueri, Itaquaquecetuba, Santo André, São Bernardo do Campo, São Caetano do Sul and Diadema are participating. Partners accumulate lucky numbers based on the weekly volume of deliveries made by the platform: anyone who makes 20 to 49 deliveries receives two numbers; from 50 to 99, six; and, above 100, it competes with 15 numbers.
To publicize the campaign, 99Food invited MC Hariel, identified by the delivery people themselves as the artist who represents them the most. In 2025, the singer becomes one of the faces of the company in actions aimed at the public of the periphery and application workers.
“In addition to revolutionizing food delivery with fairer income for delivery people, 99Food offers this campaign to reward our partners. We want to value those who have been at our side, making the ecosystem work,” says Ana Verroni, marketing director of 99. In total, 99 delivery people will be included throughout the action.
The draws will take place on January 5, 12, 19 and 25, audited by the Prize Secretariat and Paris. The amounts will be paid in the form of gold certificates, with direct deposit into the winners’ account.
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