A battle to win with the “Argentine brand”

In one of the many exhibitions in which I participated these years, A Italian source He told me a story that stayed with me. He told me: “After World War II, our factory sent sales representatives to North Africa. The first returned in defeat: “No one wears shoes here, there is no market.” The second came back cheering: “No one wears shoes here!” If we show them their purpose, we can sell thousands.

The difference was not in the market. It was the perception of sellers and eyes. And every time an SME in Argentina hesitates, this story comes back again. Teaching is always the same: Markets were built, not found. Opportunities are sought, not anticipated. Today, Argentina has reached exactly that point. The game shows two giant boards: China and India, markets that will determine global trade until 2050.

1. China 2030 and India 2035: The axis that dominates the Chinese Century and the 15th Five-Year Plan 2026-2030. China has just presented the foundations of its new five-year plan and there are three ideas organizing everything: to. Long-term stable food security: China wants reliable suppliers of meat, poultry, pork, fish, fruit, dairy products, wine, processed foods and premium beverages. for. Energy Security and the True Green Transition: The continuing demand for gas, oil, LNG, mining, battery inputs, copper and lithium. C. Strategic diversification of partners: China wants to reduce geopolitical dependencies and add countries that can supply without fluctuations.

Everything China will order between 2025 and 2035, Argentina is already producing.

India: the other unrivaled giant, continues. India has already surpassed China in population, is growing faster, and will add about 800 million middle-class consumers by 2035. Sustainable demand: Food/agricultural products: oils, legumes, fruits, wine.

Industrial sectors: agricultural machinery, energy, mining, technology. Services: Tourism. For Argentina, the axis is not China or India: it is China and India. Never before has the country had two giants demanding exactly what it produces.

2. Estimated exports for 2025. With minimal rules and professionalism: China: US$7-8 billion. India: US$3-4 billion. Total China-India Pivot 2025: US$10,000-12,000 million. Total China-India axis 2030: US$15,000-20,000 million.

Argentina does not have a productivity problem; He has a cultural problemThis is something that I have no doubt that we will overcome as long as we still see the light at the end of the tunnel. With the current administration, many restrictions have been lifted that would reinforce this statement. Argentina produces food, energy, mining, technology and competitive tourism.

The restriction is not productive, but strategic: the country needs to adopt an SME, modern and regional export mentality. The export jump will not be done by giant companies: it will be done by small and medium-sized companies.

Everything China will order between 2025 and 2035, Argentina is already producing

4. County by governorate: Full width plus integrated 2030 capabilities. Below is the complete matrix we prepared internally with public data, consolidated and coherentwith all sectors already detailed and now with estimated export potential, ensuring that nothing is less than what has already been exported.

Production: grains, flour, oils, beef and poultry, dairy products, bakery products, canned goods, beverages, processed fish, ready-to-eat products. Markets: volume, traceability, and logistics of strategic ports. Consolidated potential for 2030: US$3.3-4 billion.

production: financial technology, Design, consulting, professional services and distinguished inbound tourism. Markets: Globalized Chinese and Indian companies. Consolidated potential for 2030: US$1.1-700 billion.

Production: Processed soybeans, flour, oil, lecithin, agricultural machinery, logistics Rosario-Asia. Consolidated potential for 2030: US$2.5-3.2 billion.

Production: premium peanuts, grains, auto parts, machinery, agro-industry technology, and the Internet of Things applied in the field. Consolidated potential for 2030: US$1,500-2 billion.

Production: fine wine, bottled wine, bulk wine, garlic, nuts, prunes, wine tourism. Consolidated potential for 2030: US$650-900 million.

Production: gold, silver, copper, highland wine, fruits from arid regions. Consolidated potential for 2030: US$1.1-1.5 billion.

Saint Louis

Production: agriculture, livestock, industrial areas, flexible manufacturing. Consolidated potential for 2030: US$300-430 million.

Production: fine olive oil, olives, raisins, boutique wines. Consolidated potential for 2030: US$320-500 million.

Production: lithium, hydroxide, carbonate, nuts, nuts. Consolidated potential for 2030: US$2.3-3.2 billion.

Production: lithium, solar energy, organic products, natural and cultural tourism. Consolidated potential for 2030: US$1.8-2.4 billion.

Production: lithium, gold, copper, legumes, beans, high wine. Consolidated potential for 2030: US$2.1-3 billion.

Production: lemons, citrus fruits, juices, extracts, sugar, bioethanol. Consolidated potential for 2030: US$650-850 million.

Production: cotton, wood, forests, grains, livestock. Consolidated potential for 2030: US$530-700 million.

Production: cotton, soybeans, sunflowers, tannins, wood. Consolidated potential for 2030: US$520-700 million.

Production: rice, wood, animal protein. Consolidated potential for 2030: US$280-400 million.

Production: rice, citrus fruits, wood, boards, livestock. Consolidated potential for 2030: US$350-500 million.

Production: Yerba mate, tea, wood, organic products. Consolidated potential for 2030: US$320-450 million.

Production: chicken, eggs, dairy products, sweet citrus fruits. Consolidated potential for 2030: US$650-900 million.

Production: beef, sheep and grains. Consolidated potential for 2030: US$400-550 million.

Production: pears, apples, juices, Patagonian wines. Consolidated potential for 2030: US$350-490 million.

Production: gas, oil, liquefied natural gas, snow tourism. Consolidated potential for 2030: US$1.7-2.5 billion.

Production: shrimp, hake, wind energy, green hydrogen. Consolidated potential for 2030: US$1-1.3 billion.

Production: fishing, mining, extreme tourism. Consolidated potential for 2030: US$1-750 billion.

Production: electronics, assembly, tourism. Consolidated potential for 2030: US$280-400 million.

5. Total potential state: Final mathematics. Adding all regional capabilities: Argentina 2030 – Consolidated export capabilities to China and India. 15,000-20,000 million US dollars annually.

It is not voluntary. It’s not a theory. It is the logical, direct and realistic sum of the productive capacity of the country that has the greatest demand on the planet.

Five large companies will not be able to achieve the jump in Argentine exports

6. Small and medium enterprises: those that will change history.

Five large companies will not be able to achieve the jump in Argentine exports. More than 40,000 exporting SMEs will do so, out of 800,000 companies currently in Argentina. Export is: product validation, trademark registration, and establishment packaging, Holding exhibitions, connecting distributors, meeting deadlines, and maintaining relationships. SMEs that continue to export longer earn more and pay better.

The population of China and India is 2.8 billion. The request is there. Products are. The talent is there. The only step left is to decide to export seriously. In the end, the question always comes back: Who is the world champion in football? Why shouldn’t the world champions be the ones exporting what Argentina does better than anyone else? Argentinian foods, Argentinian brand.