Prestige Auto, an Argentine company that this year took control of Mercedes-Benz operations after leaving the country, presented a new version of the “Roberto José Mouras” race track in the city of La Plata. AMG experienceits high-performance management software targeting clients and potential clients, including Claren cars He was the hero of the novel.
Under the guidance of drivers Otto Fritzler and Diego Azar, who will race in 2026 for the Prestige Auto Racing team in Mercedes-Benz’s return to the Turismo Carretera (TC), the event consists of comprehensive testing of several AMG models with them as companions.
The goal is for customers to be able to familiarize themselves with the characteristics and behavior of their cars under maximum demand, something that generally never happens.
“The AMG Experience has been conceived and designed in an optimal and safe framework so that AMG users can discover everything their car can do, with the help of professional instructors and drivers. In general, most of them do not realize the sporting qualities of their cars and feel amazed,” highlights Martin Idiarte, Commercial Director of Prestige Auto.
Those who participate in this experience can bring their own AMG models or try out the models offered by the company.
On this day, three models took part in the track, all electric using a mild hybrid drive system. On the one hand, the Mercedes-AMG GLC 43 SUV coupe and sedan C43 AMGBoth are rated at 421 horsepower. On the other hand, the majestic coupe CLE 53 AMG (450 hp) which will compete next year in the TC.
The experience is divided into two stages: a theoretical stage, in which the basic concepts of the track and driving are reviewed, and another practical stage, which is when the adrenaline runs endlessly.
To make it even more fun and feel like a “real pilot”, each lap has its own telemetry log and is handed over at the end of the day to analyze the behavior of each lap and be able to compare it with the marks previously set by the pilots.
In this context, Prestige Auto was introduced for the first time in the country “AMG Service Clinic”an exclusive experience that brings technical experts directly to where customers are located. Instead of the client traveling to Germany, it is the specialist who travels to different countries to provide personal attention.
The main purpose of the program is to improve customer experience, by addressing three main points:
For the Latin American markets where AMG is present, the clinic is headed by Frank Ballweg, a Mercedes-Benz plant engineer with more than 30 years of experience.
known as “The flying doctor”Ballweg acts as AMG’s ‘General Practitioner’ when the problem cannot be resolved by the relevant local market team, traveling directly to personally assess and resolve the defect.
In addition, he leads training sessions for local technical teams, explaining in detail the operation, characteristics and best practices for the use, repair and maintenance processes of AMG models, thus improving the quality of care in the mentioned markets.