The renowned British clothing brand Superdry confirmed its landing in Argentina next year and promises that the country will be a spearhead for expansion in Latin America.
The launch of the brand is being developed in collaboration with Argentine company Tango Fabric and involves an estimated investment of between $40 and $50 million in the first four years.
The expansion plan has a horizon of 20 yearswith the creation of 150 direct jobs in the first stage. The strategy involves opening a Flagship store in Buenos Aires in August 2026which will act as the regional headquarters and decision-making center for all of South America and is already anticipating its impending arrival in the country through its official website in Argentina.
As they explained Juan Ignacio Tubio Mónaco and Ezequiel García, CEOs of Superdry Latin America, “In terms of positioning, the brand aims to take a differentiated position in the market and offer a concrete alternative to an often limited local offer. The offer is aimed at the Argentine consumer looking for real quality at reasonable prices. In this context, Superdry positions itself in a Premium segment for quality but very competitive in terms of pricewhich allows the consumer to access international standards without paying markups that do not correspond to the actual value.”
You described this in detail To The brand will begin expansion from 2027 seven strategic markets in the region: Brazil, Uruguay, Paraguay, Bolivia, Chile, Ecuador and Peruwithin an economic bloc that is the fourth largest in the world in terms of GDP.
The growth model provides for Franchise of all territorieswith a rhythm of 10 openings per year.
According to executives, Argentina’s choice as a gateway to the region reflects both its tradition in fashion consumption and its strategic role as regional operational hub.
This move comes on top of recent additions from major international players such as Decathlon, Victoria’s Secret and Farm Rio, reinforcing renewed confidence in the Argentine market.
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