A Fazenda saved the bad phase of reality with provocative casting; to understand

Summary
Fazenda 17 has managed to revitalize the reality TV genre on open television, standing out for its constant audience, its engagement on the networks, its controversial casting and its large advantage over its competitors.

Another season of The Farm (Save). This time, Duda Wendling, Dudu Camargo, Fabiano Moraes and Saory Cardoso compete for the R$2 million prize and the title of grand champion of the reality rural. The result will be announced this Thursday 18, during a live edition of the show presented by Adriane Galisteu.

Whatever the outcome, Record management could end The Farm with the feeling of duty accomplished. At a time when realities Faced with the wear and tear of confinement, the drop in audiences and the difficulties of engagement, the program has established itself as one of the few to maintain its relevance on open television. Throughout the edition, the reality show presented a constant performance from the audience and the main role of the cast, helping to overcome the unpopular phase that similar productions are going through.

In a farewell atmosphere, the Earth listed the main factors that made The Farm a success. Check it out:

Audience

During his three months in the Record program, The Farm presented a strong performance in terms of viewership, taking the lead against SBT and Globo in the decisive evenings, notably in the field formations and the eliminations.

• On November 18, 2025 for example, the reality recorded a 32-minute lead over Globo, in Greater São Paulo. Subsequently, Record consolidated absolute second place, with an average of 6.9 points, a peak of 7.5 and a share of 15.3%, while SBT came third, with 4.1 points, according to data from Kantar Ibope.
• On November 27, in the tenth season of the season, the program reiterated its good performance: 21 minutes of leadership in São Paulo, overtaking Globo and SBT.
• On December 12, The Farm achieved its best result in the São Paulo square, leading for an hour — a record until then — and surpassing attractions such as It’s us and the Globo Newspaper. Publishing recorded a peak of 7.7 points, an average of 7.1 and a share of 14.6%.

The pattern of performance repeated over the preceding and following weeks, showing a change in the popularity of the reality of the recording.

A “failed” competition

The good figures of The Farm gain even more weight compared to the performance of realities competitors. Programs like BBB25 And House star (Globo), in addition to the novice The voice (SBT), were unable to reiterate the same appeal to the public.

According to Kantar Ibope data, not even the grand final of the BBB25 managed to reverse the bad phase of the program. The edition ended with an average of 16 points in Greater São Paulo, the worst result in the history of the realitynegatively exceeding the BBB23which until then held the record for the lowest audience, with 17 points.

Already House staralthough having been reformulated and showing growth compared to 2024, has not reached figures similar to those of The Farm. THE The voicein turn, also performed below expectations on SBT, averaging 3.1 rating points, 7.7 audience share and 6.6 reach, dragging down the broadcaster’s ratings on Monday evening.

“Causing the casting”

In addition to the performance of the competition, we must recognize the role of the casting chosen by Rodrigo Carelli, the main director of Record. From the beginning, The Farm he delivered conflicts, alliances and stories that captivated audiences.

THE affair between Saory and Dudu, Michelle’s betrayal with Shia, Matheus admitting that he kissed Duda as a strategy and other episodes helped solidify the reputation of “cast cause”. The culmination of this tense atmosphere was the season’s record number of expulsions: in total there were four: Gaby Spanic, for attacking Tamires Assis; Martina Sanzi, for throwing a glass cup; Creo Kellab, for attacking Fabiano Moraes; and Carol Lekker, for hanging Duda Wendling.

Committed supporters

Fans also played a fundamental role in the success of the edition. Dudu Camargo, for example, proved that he had a loyal audience, capable of mobilizing votes and maintaining his presence in the game. Rayane Figliuzzi, who entered the show known as “Belo’s girlfriend”, constructed so many stories throughout the season that she ended up winning her “place in the sun” and the right to her own name on the Internet.

On social media, gossip profiles and content creators began attempting to gauge the publishing’s biggest fans. In one of the most discussed conflicts, Duda Wendling appears directly compared to Dudu Camargo, highlighting the level of public engagement in editing the reality.

By bringing together a coherent audience, “provoking a casting”, engaged fans and a clear advantage over the competition, The Farm 17 not only did he stand out but, once again, he eliminated the bad phase that had been plaguing the format in recent times. In a scenario of format wear, publishing has shown that with strategic escalation, real conflicts and audience captivity, it is still possible to turn chaos into success.