The color black is a recurring resource in many cultures and it goes without saying that in fashion it can be a favorite color. It is not in vain that Coco Chanel already emphasized in her style book that this color represents elegance. Are … his sentences like: “I imposed black. It is still a strong color today. Black destroys everything what surrounds them” or “Women think of all colors except their absence. Black has everything. »
Although many choose black based on something as prosaic as the color of their eyes or the tone of their hair, there are also deeper reasons that are meant to be conveyed when wearing something of this shade. THE color psychology It studies what colors produce in a person’s emotions and behaviors, and each color has a meaning.
Positive points
Psychologist Lara Ferreiro told ABC that black is seen by some as a tone that represents “bad” things, but it also has its own consequences. bright side. It can symbolize simplicity and internal order. “For many people, black represents strength, that is, seriousness. It is an easily combinable tone, so it is normal to use it. In fact, during a job interview, this leads lots of formality“, said.
The fashion magazine “L’Officiel” emphasizes that “black is the color to wear to impress, reassure or seduce. Gives credibility“. Additionally, in one survey, 64% of men and half of women considered black to be a color that conveys confidence.
And in the world of marketing and advertising, brands use it to generate an image of exclusivity and strength. In Japan, black is called “kuro” and has connotations of mystery and depth.
Negatives
However, for others, the negative connotations when we talk about this color. Ferreiro describes that black in Western culture is often linked to darkness, sin, and death. Or to represent grief or sadness.
The expert adds that people who feel alone or in pain feel comfortable wearing black clothes. “Depending on your personality, you can perceive it one way or another, because for many people, black also means peace,” he says.
Personalities who use this color
Ferreiro summarizes some traits of those who wear black:
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represents the penalty : Depressed patients dress in black.
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It means protection : “I had an overweight patient who told me that she wore black to protect herself and not attract attention,” says the psychologist.
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It’s intimidating : “Some psychological variables that we can associate with black people are dissimulation, lying, cruelty, manipulation and betrayal,” he describes.
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THE individualistic and introverted people You can also use this color.
In addition, you have at your disposal the Luscher Test in which there are eight colors and you must order them according to your current preferences. This way you can find out which color defines you the most and know if in this case it is black.