In the anteroom of the End des Clausura tournament, Students of La Plata announced an important development towards 2026. The club agreed Sponsorship with Free marketwhich will begin this Saturday and continue through next year.
According to the company and the company, the sponsorship link includes the incorporation of the logo into the clothing of the men’s professional team, the presence of the image in Stadium One and a series of marketing activities for fans and partners.
As for the León jersey, the name Mercado Libre will appear on the sleeves from this Saturday, in the definition of the local competition against Runscheduled for 9 p.m. in Santiago del Estero. This applies without prejudice to the contract of the institution he heads Sebastian Veron It is the construction company Saint Gobain, which is the main sponsor and is featured on the chest of the garment.
“We are pleased to accompany Estudiantes in this new phase. We see a project with vision, identity, values and international projection,” said Juan Lavista, vice president of marketing at Mercado Libre, in the press release. And he went further: “We want to be part of the energy that the club and its fans generate and continue to support the passion for football throughout the region, as we do with the Copa Conmebol Libertadores, the Copa Conmebol Sudamericana and, from next year, with the local tournament.”
At the same time, Martin GorosteguiVice President of the Pincharrata company, said: “It is an honor that Estudiantes and Mercado Libre can join forces and embark together on a path of continuous improvement. We know what Mercado Libre means at the regional level, it is a pleasure that it accompanies us and we understand that even from our location we can contribute a lot to our image and identity and that together they will undoubtedly be strengthened.”
The striking thing about the novelty is that the commercial company, apart from the fact that it is fully committed to the world of sports (Franco Colapinto in Formula 1 is its international Argentine image), joined in a handshake a few weeks after agreeing to sponsor the Professional League Claudio “Chiqui” Tapiathe president of the AFA, is now linked to a club that is on the other side of the political panorama of local football. Above all, the sparks between Verón and AFA spread Pablo Tovigginothe treasurer, made a lot of noise and is ordinary.
On October 31 last year, Mercado Libre entered Argentine football. The company, founded by Marcos Galperin, announced an agreement with the Argentine Football Federation to host the country’s most important competition over the next two years Mercado Libre tournament. He designation will take effect in the 2026 and 2027 seasons, in an agreement containing the condition Main sponsor of the Professional League.
The announcement was made at the AFA compound in Ezeiza and was attended by Lavista and the directors of the institution. For the company it was a strategic step in regional positioning with a focus on sport.
“It is clear that football is the most popular and popular sport in Argentina. We have already participated in other tournaments, but we lacked a stronger anchor in daily life. We were in the Libertadores and the Sudamericana, but we wanted to connect with all Argentines. Mercado Libre is the country’s preferred brand in e-commerce, and being part of the local league allows us to strengthen this daily and emotional presence,” explained Lavista THE NATION. “It is a complementary strategy. We want to play very hard in footballwhich is a major cultural meeting point throughout Latin America,” concluded Lavista.
The managing director pointed out that the alliance with AFA is part of a regional strategy that the company has implemented in various markets. In Brazil, for example, there is the Mercado Libre designation from the stadium Mercado Libre Arenafrom San Pablo – the historic Pacaembú, rebuilt – and sponsored the T-shirt from Flamengoin addition to concluding agreements with Conmebol in the main subcontinental competitions.
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