The explosion of micro-SaaS developed with the support of artificial intelligence creates a paradoxical phenomenon in the Brazilian business communications market. If, on the one hand, AI has significantly reduced the time and cost of creating new software, on the other, the acceleration of this movement exposes companies to previously invisible operational, legal and financial risks.
“Lack of governance and lack of data sovereignty is expected to put pressure on the market in 2026,” says Filipe Machado, CEO of TopSend.
The new generation of platforms, which promise messaging automation, integrated sales funnels, chatbots and channel orchestration, tend to work well in small scenarios, with low overhead and few regulatory requirements. The problem appears when operations expand. In industries such as finance, credit, billing, insurance and scalable retail, the behavior of microservices is changing: delivery failures, instability, loss of logs, difficulty tracking traffic and lack of governance are becoming recurring.
According to Filipe Machado, CEO of TopSend and specialist in applied sales and data communications, the problem lies not in AI itself, but in the lack of technical foundation that supports many of these solutions.
Reliance on multiple intermediaries creates invisible risks
Most platforms launched in the last two years do not have their own infrastructure. They rely on multiple intermediaries, such as on-chain CPaaS, traffic brokers, and third-party APIs, making it difficult to trace the source of problems. In practice, these stacked architectures transfer risks to the customer, who rarely has technical or contractual visibility to identify vulnerabilities and implement fixes.
Filipe explains that when a micro-SaaS promises to scale without data sovereignty, built-in compliance and observable architecture, it is not selling technology. You are selling undeclared risks.
These problems often appear at the most critical time: when growth finally arrives.
Tighter regulation and larger operations expected to put pressure on the market in 2026
The advancement of digital maturity among Brazilian companies, combined with tougher regulations, is expected to put significant pressure on communications and automation providers. For Machado, 2026 tends to mark an inflection point: fragile platforms are starting to fall.
Industries such as credit, banking, fintech and insurance no longer operate without compliance, logs, traceability and auditable infrastructure. The market will separate those who dominate their own technical base from those who rely only on superficial integrations.
Machado warns that AI without governance tends to increase failures, reworks and financial losses. AI accelerates processes, including the collapse of poorly designed architectures.
How the market may react
Companies that control their technical base, or even act as integrators or brokers, will have an advantage in concluding larger contracts and operating securely. Machado summarizes: “The future does not belong to those who send the most messages, but to those who reduce the risks invisible to the customer.”
We are entering a decade in which cheap solutions will be expensive. The difference between innovation and loss will be the quality of the infrastructure. AI is a powerful accelerator, but it only generates value when it is built on solid foundations.
TopSend is a Brazilian company specializing in sales communications, integrating data, infrastructure and compliance for large-scale operations. It operates across multiple channels and serves regulated industries such as finance, credit, collections, retail and technology.
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