The Junta de Andalucía has sealed a protocol of actions for the promotion of nautical tourism. The Ministry of Development, Territorial Articulation and Housing, through the Public Agency of Ports of Andalusia (APPA), and the Ministry of Tourism and Foreign Andalusia, … through the Public Company for Tourism and Sports Management of Andalusia, have signed this agreement, which will establish a coordinated strategy for the promotion and development of nautical and recreational tourism in Andalusia.
The Minister of Development, Rocio Diazhighlighted the need to enter into alliances to “take advantage of the great potential of Andalusia, with more than 900 kilometers of coastline and more than 18,000 berths distributed among our nautical and sports facilities”. “Everything works in our favor for our ports to be a first-class tourist showcase,” he declared.
Díaz considered that nautical tourism “is a sector with high growth potential and with a notable impact on economic development, job creation and the diversification of the Andalusian tourist offer”. It is for this reason that he deepened the need for “coordinated actions that generate synergies between the fields of tourism and nautical in order to guarantee an integrated, competitive and sustainable offer”.
For his part, the Minister of Tourism and Foreign Affairs of Andalusia, Arturo Bernalappreciated the signing of the protocol which consolidates nautical tourism as a strategic segment of the Andalusian brand. “We combine tourism promotion and port management to generate more future opportunities for the region,” he stressed, placing nautical tourism as a key tool to diversify the offer and manage seasonality.
Furthermore, the protocol will make it possible to define a common national and international promotion strategy, with a coordinated presence at fairs and boat shows. “We will project a more solid and competitive image of Andalusia as a global nautical destination, leveraging the strength of our tourism brand,” he stressed. In this sense, he highlighted the organization of events linked to this segment which “contribute to energizing our ports, attracting visitors and strengthening the positioning of Andalusia as a destination linked to the active lifestyle”. “With this signing, we are taking another step towards a more sustainable and competitive tourism, built from cooperation to continue promoting the transformation of Andalusia,” he said.
Unify strategies
The protocol is justified by the need to unify strategies for promoting tourism and ports, both at the national and international level; the opportunity to boost the economy in line with the objectives of sustainability and diversification of the Andalusian tourism model and promotion of competitive water sports, strengthening the image of Andalusia as quality destination linked to the sea and active leisure.
Among the actions to be implemented are those of analyzing the potential of the recreational nautical sector for Andalusia, in order to prioritize and execute actions for its revitalization with a study of the socio-economic impact of the sector in Andalusia and opportunities for further development and to carry out a market study, SWOT analysis, target, etc., which will lead to the definition of products to be promoted in the market. Additionally, an attempt will be made to define and execute a common national and international promotion strategy with a joint presence in fairs and boat shows with the aim of promoting the Andalusian destination and its nautical marinas.
Other planned actions will be the definition and implementation of permanent communication actions multi-channel to facilitate access to potential customers and digital dialogue with them and promote competitive and elite water sport, proposals for the organization and sponsorship of nautical events, sailing and cruises.
It aims to promote competitive and elite water sports, proposals for the organization and sponsorship of nautical events, sailing and cruises.
The Ministry of Development, Territorial Articulation and Housing, through the Public Agency of Ports of Andalusiahas powers over the management of autonomous ports. For its part, the Ministry of Tourism and External Action is responsible for skills related to tourism, through the planning, management, promotion and development of tourism, as well as the evaluation and control of the policies it develops. Both entities, in the exercise of their respective functions, agree on the strategic importance of the leisure nautical sector as a dynamic element of tourism and the Andalusian economy, which motivates the need to establish a stable framework for collaboration.
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