Arpejo is chosen as Agency of the Year by the Mídia Festival | Dinosaur

Winner of the “Agency of the Year” category, this is the third time that she has won the first prize of the evening, in addition to being present on the podium in different categories. Among them, gold in the Radio category, with the “Crocverso BGS” campaign, gold in the Cinema/Digital Video category, with the film “A Toda Hora Equatorial”, silver in Branding, with the “Faz o Crok” campaign, and bronze in Print, with the “It’s the flavor we love” campaign, by Santa Massa.

With 17 years of history and nearly 170 awards and nominations to its credit, the sorting reveals how the agency has followed its path of evolution guided by creative thinking. This is what Fábio Ramos, CEO of Arpejo, explains.

“Being Agency of the Year for the third time demonstrates the consistency of our work over all these years. We are always focused on the creativity and quality of each campaign, and this is what has ensured our good positioning in the awards in general. In other words, even in other editions in which we have not won the main title, we are still among the most awarded at the Mídia Festival, as well as in other events in the segment.” Fábio emphasizes that, in the face of a market that must constantly reinvent itself, maintaining this standard of relevance is a challenge aside. Indeed, you have to understand how to adapt to a growing number of channels, know how to connect brands to changes, preserve the essence of the message and, of course, deliver the best performance to customers.

“In the past, you had more control over the delivery of a campaign because the number of media outlets was smaller. Today, a campaign can be in hundreds of formats. But we have managed to maintain integration across multiple platforms.”

New paths and perspectives on one’s own work

The CEO highlights that the difference this year has been the improvement of the Arpejo team itself. According to him, the teams have always acted very collaboratively. But over the years, they began to carry out major campaigns in an increasingly autonomous manner, as was the case for the agency’s main campaigns, awarded this year. For the professional, this shows how the art of creation is also born from techniques to learn and which can be reflected through methodologies.

The price is not just for the arpeggio

Fábio considers that creative thinking brings benefits that go far beyond the price, because it is positive for a whole chain of professionals and sectors involved.

“A well-developed creative campaign benefits the three main pillars of advertising: the advertiser, who will reap the rewards of improved sales performance; the advertising agency, which will obtain more prestige and recognition among clients; and, of course, creative professionals, who will build an increasingly diverse portfolio, with creative and award-winning pieces, developing their own successful careers.

Besides the three central pillars of advertising production, those in front of the stage, the audience, are also favored and consume with enthusiasm, as revealed in the report “Inside Advertising: The main movements of the advertising industry in 2024” by Kantar IBOPE Media, edition 46 of “Data Stories”, published in April 2025.

According to the study, 52% of consumers responding to the survey believe that television advertising is interesting and sparks conversation, 53% say they are in favor of advertising on streaming platforms and 53% search online for the products they see advertised while watching TV.

An expansion that accompanies the overheating market

According to the aforementioned IBOPE survey, in 2024, advertising investments reached the level of R$ 88 billion, representing a growth of 10% compared to 2023. And Arpejo demonstrates that by following this movement, it maintains an average growth of 20% per year, according to the data revealed by the CEO.