Up to 100% of the membership fee for a fitness studio or club, the monthly fee for a training school or registration for a competition can go back into the user’s pocket. Amateur athlete in the form of Discounts and benefits. That is the promise of FEBO APPan Argentine sports tech platform founded in Venado Tuerto that uses technology to commercially recognize sporting efforts, in a country where 45% of those over 16 do not engage in regular physical activity and almost 80% do not achieve the minimum 150 minutes per week recommended by the World Health Organization.
The FEBO APP neither measures steps nor counts calories. He doesn’t pay in money either. It turns participation in sports into a digital asset – FEBO tokens – that users receive for training, competing or participating in a sports community, and which they can then exchange for discounts in stores, experiences or even donate to institutions.
“He Amateur sports It creates tremendous value but is almost never noticed. At FEBO we use technology to transform this value, which is now intangible, into value real benefit And economically significantor,” explains to iProfessional Gabriel Vicentin, CEO and founder of the platform.
The logic is designed like this All players in the ecosystem win: The sportsman they receive benefits; The Clubs And Schools They contain a tool loyalty; The organizer add up to a Attraction for your events; and the shops unlock new potential Customers.
How does the FEBO model work?
The platform had its first pilot in May 2023, during the 21,000 one-eyed deerwhich allowed the proposal to be validated. The complex economic context of the second semester forced development to pause, but not learning. “This period became a period of maturation,” explains Vicentin. On November 14th this year, FEBO relaunched with a stronger and more ambitious vision: to transform movement into values and strengthen community through physical activity.
FEBO APP works as Progressive Web App (PWA)), No download from stores required. The user accesses app.feboapp.techregister and receive rewards Only if your club, your coach or the competition organizer are members and register you as an active member, student or finisher.
“The actors of the ecosystem are the ones who validate the effort. They determine who gets the reward and how much, what.” It can be up to 100% of the fee or fee charged“Explains the founder. There is no raffle or arbitrary prizes: the The benefits are directly related to real engagement.
FEBO tokens They are not a cryptocurrency and cannot be exchanged for money. These are purpose tokens that are designed as a closed circuit. There are 42,195,000 tokensa reference to the 42,195 meters of the marathon. Today there is almost 2,800 tokens allocated, representing a discount of $2.8 million, with a redemption rate of nearly 10%even without a fully consolidated commercial network.
For clubs and training schools, the effects go beyond the discount. “Allow Reduce dropoutor increase the feeling Belonging and prevent that share is just an economic burden,” says Vicentin. All the money that circulates through fees and registrations can come back into the ecosystem in the form of benefits. with no additional setup costs.
On the business side, FEBO is already adding 18 members in CABA, Santa Fe and Córdoba. Membership is free until January 2026; then a monthly fee and one Sales commission effective. “Regardless of the industry, we see an overarching interest in rewarding the efforts of amateur sports,” emphasizes the CEO.
A project with sports DNA
Vicentin has been an entrepreneur for more than 25 years. auditor and for more than a decade he was a member of the Board of Directors of the Venado Tuerto University ClubWhere He was president and now serves as treasurer. Sport also shapes his family life: he took part in racing races with his wife for years. Running and trail running.
“FEBO is the synthesis of this journey in between Entrepreneurship, sport and community“, he summarizes. Today, at the age of 48, he took a break from running to devote himself fully to the project, but remained active with basketball and paddle tennis.
Based on the official distance of a marathon, there are 42,195,000 FEBO tokens
The company has invested $50,000fully owned by its own capital, has a team of four people and is now active in One-eyed deer and San Eduardo (Santa Fe)with disciplines like running, Ride a bike, basketball And Bathe. “Our goal is to include all disciplines, but we are particularly drawn to those that don’t have as many participants; We want to help them make their practice known,” he clarifies.
It is still not exceeded 1,000 active userspartly due to a strategic decision: First, consolidate the business network. “There is no point in granting a service if it cannot be redeemed later,” concludes Vicentin.
In a context where sedentary lifestyles are increasing and maintaining an active life is becoming increasingly costly, FEBO APP suggests that the Amateur athlete Stop being the invisible link in the system and receive concrete recognition for your commitment. Turn fees, registrations and training into Discounts and benefits Reals not only relieves the burden on your wallet, but also strengthens your connection to the sport and the communities that support it. It is at this intersection between technology, movement and belonging that the platform searches that every effort counts and, above all, motivates more people to move and do sport.
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