THE Chulapa de Moncloa It is already one of the best-known administrations in Madrid, despite being a “young” company. Located in the Moncloa interchange, many come there to try their luck. The reason: they gave El Gordo for Christmas … twice in a row (2022 and 2023) and were even about to award a third in a row, in addition to other big prizes.
This administration challenges historic administrations. Founded in 2012 by the father of Joaquin Monroy with a partner, it was in 2016 that this young man, already known as “The King of the Lottery”took the reins of the company to grow it up to “120%”.
The difficult times
But he also had difficult times: “I tried a lot of things that didn’t work. I have knocked on many doors, I personally went to knock on doors in my car so people could buy lottery tickets from me and I was rejected. Actually, was about to leave in 2020but despite the difficulty in innovating due to the strict gambling laws, it managed to take off.
Even today, despite his success, he admits that “if he had to start again”, he does not know if he would succeed. Tension, vision, marketing and “magic” could be defined as the formula for success for this Madrid businessman.
Joaquín also holds the title of “best lottery of 2023” and for the next Christmas Lottery draw which will take place on December 22, he warns: “At 99.9% I will award one of the 13 prizes”.
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