Barcelona welcomes a historic American burger restaurant: it’s only the beginning

The arrival of a fast food giant in Barcelona

Barcelona added a new player international in the competitive world of fast food with the opening of a restaurant Carl Jr.a historic American channel, characterized by its Bigger, better burgers of Angus beef prepared on the grill. The inauguration took place in a nerve center of the city, at number 31 of Ronda Universitat, very close to Plaça Catalunya and the University of Barcelona.

This new establishment is located in a large space on two floors of almost 500 square meters and capacity for more than 140 guestsoffering so much room service such as home delivery via digital platforms.

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An expansion plan with a strategic vision

The opening in Barcelona is not an isolated event. This is part of a strategic plan led by the group Avanza Foodwhich includes up to ten new restaurant openings from the brand in the city over the course of the next five years. This expansion will be possible thanks to an alliance with Fondanta Mexican company that signed a development agreement with Avanza Food to consolidate the presence of Carl’s Jr. in Spain.

The choice of Barcelona as a key market responds to its gastronomic dynamismits international transit and diversity of palates which characterizes the city. Even though the brand was already present in the metropolitan area with a location in the Splau de Cornellà shopping center, this new restaurant represents its first franchised establishment directly in an urban center from Barcelona.

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Concept and value proposition

Carl’s Jr. has selected its traditional menu focused on elaborate hamburgers with ingredients from high quality. The proposals include 100% grilled Angus meatsaccompanied by complementary options that follow the classic style of the brand.

Beyond the menu, the establishment integrates the new image concept ‘Omni’designed by Carl’s Jr. International and recently featured in Cardiff. This approach aims to improve operational efficiencyintegrate more technology into the service and offer a bright, California-inspired environment.

The burger experience in Barcelona

The arrival of Carl’s Jr. intensifies gastronomic competition in a city where local and international burger restaurants have gained ground in the the last years. From Spanish chains to urban offerings to independent gourmet restaurants, the burger offering in Barcelona is miscellaneous and demands distinctive propositions to capture the attention of consumers.

With more than 4,000 restaurants around the world and a strong presence in markets such as Mexico, Carl’s Jr. approaches its presence in Barcelona with a focus on sustained growthtaking the city as a real local laboratory to adjust and perfect its offer on the Spanish market.

What this means for the local gastronomic sector

The presence of an international chain with historical trajectory in the fast food segment represents a sign of confidence in the capacity of the Barcelona Market to absorb new culinary proposals. At the same time, it opens the door to older people investments and strengthens Spain’s position as a strategic destination for the expansion of global restaurant brands.

The combination of American traditionoperational innovation and prime location can make this first Carl’s Jr. a landmark for locals and tourists alike, and a catalyst for future openings of franchises in town and nearby region.