Madrid, December 12 (EFECOM).- BBVA and OpenAI have signed a strategic alliance aimed at redefining the future of financial services through artificial intelligence (AI), the bank reported this Friday in a statement.
The agreement, signed by BBVA President Carlos Torres Vila and OpenAI CEO and co-founder Sam Altman, “marks a unique and unprecedented level of collaboration in the financial industry to develop a new offering that is radically tailored to the customer and promotes a more productive and efficient operating model,” the bank explains.
The agreement comes after almost two years of joint work and represents a new phase of strategic collaboration in which BBVA and OpenAI teams work with shared goals and shared investments.
OpenAI will thus drive BBVA’s AI strategy, with which the bank “transforms the customer experience, enables new ways of working and optimizes internal processes.”
Torres emphasized that the bank is a pioneer in the digital and mobile transformation of business and is now entering the era of artificial intelligence “with even greater ambition.”
According to him, this alliance with OpenAI allows the company to natively integrate artificial intelligence into everything the bank does to provide its customers with “a richer, more proactive, intelligent and personalized experience.”
The key element of this alliance is OpenAI’s role in co-developing solutions that will enable BBVA to accelerate its recently announced AI-based transformation strategy.
This means BBVA will have preferential access to OpenAI’s most advanced capabilities – including expert talent and the most advanced models – and will work hand-in-hand with its engineering, research and solution development teams.
Among the different areas of work, the agreement aims to create a talkative and intelligent assistant capable of accompanying people in their daily financial lives and establishing a new standard of customer relations that allows us to offer a differentiated service.
In addition, both companies will jointly develop additional solutions to help business managers provide fully personalized service to their customers.
Likewise, OpenAI and BBVA will work hand in hand to create systems to streamline risk analysis processes and transform the bank’s operations in aspects as relevant as the development of “software” or the daily tasks of each individual employee. This creates their “alter ego,” a digital, proactive “second self” that learns each employee’s style, remembers their projects and executes tasks, always with the employee’s authorization and control.
“BBVA is a clear example of how a large financial institution can adopt artificial intelligence with real ambition and speed. As we expand our collaboration, BBVA will integrate our AI into the core of its products and operations to fully improve its customers’ banking experience,” said Altman.
In addition to the joint work of the existing lines, BBVA will expand the use of ChatGPT Enterprise to its more than 120,000 employees, which will be one of the largest enterprise implementations of this technology in the world.
The massive effort, aimed at transforming working methods, comes after an initial phase of introduction of this tool, with which 11,000 BBVA employees have already worked.
Additionally, BBVA is working to integrate its product and service offering directly from ChatGPT, allowing any user to interact with the bank through OpenAI’s conversational assistant. EFE
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