“Big Brother VIP” returns in January 2026 with a different strategy and a main objective: that Belén Esteban be part of the cast.
As Confidencial Digital learned, the channel is working to relaunch the format produced by Zeppelin TV with a mechanism already known to the public and which is returning with a registered trademark: ‘The reunion’a subtitle that will define the spirit of the season.
A strategic return to open the television season
The idea is not to make a long edition, but rather a short format built from intensive coexistence and already known profiles. We are looking for an edition that re-engages audiences and serves as a bridge to “Survivors.”
The Tres Cantos house is already in preparationwith technical and editorial teams incorporated for weeks. The design focuses on rapid coexistence testing, organized live response teams, and planning for more frequent external connections.
Reappearance of “El reencuentro”, a brand ready to activate television memory
The antecedent is known. ‘The reunion’ It already worked in 2010 and 2011 as a hearing acceleratorbecoming a variant that broke the traditional model of reality.
During the first edition, the candidates did not nominate each other: the public chose which couples were exposed to expulsion. Later, the format opened the door to participants from different reality shows, expanding the connections between the programs.
This line is the one that is now reactivated: brief coexistence, previous relationships already built and emerging tensions. The principle is based on a simple idea: show history that already exists, but update it live.
Mediaset closes GH Anonymous ahead of schedule
The movement also responds to a need for a grid: “Big brother 20′with anonymous participants, closes before Christmas. The edition failed to establish itself in the galas and debates, and the channel brought forward the closure.
Several adjustments have been made in recent weeks:
- withdrawal of the daily strip before News,
- change of time in the Sunday debate,
- reshuffles of coexistence in access to prime time,
- and specific activations from home.
The data was not recovered and the format ends prematurely, leaving room for the new version.
Belén Esteban as the axis of a television report
The presence of Belén Esteban would not be just any signing. In 2015, this already generated one of the most intense phenomena in the franchise: His participation in ‘GH VIP 3’ revitalized the television universe for months.
His role activated three simultaneous dimensions that are still valid today in digital impact analyses:
- sustained monitoring of live reality,
- thematic reconversion of satellite programs,
- and constant viralization on the networks.
His victory set up a long arc of content: conflicts, distancing, reconciliationspositioning of employees and permanent presence in prime time.
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