Black Friday retail promotions drive down prices of appliances and TVs in November, says IBGE | Brazil

The prices of household appliances and equipment fell by 2.44% in November, while those of television, sound and computers fell by 2.28%. These items are part of the household goods group, down 1%. This is the lowest result for a month of November since the Real plan.

This group represented -0.03 percentage points of the general IPCA rate of 0.18% in November. This means that if household goods prices had remained stable, the IPCA would have increased by 0.21%, not 0.18%.

“Black Friday promotions contributed to November prices,” says Fernando Gonçalves, director of the IPCA.