Grupo Bradesco Seguros has started broadcasting its end-of-year advertising campaign, entitled “The Discovery”. Created by Almap BBDO, the film tells the story of a young girl who finds a pencil with which she draws characters that come to life, becoming companions for herself and others.
The film’s soundtrack is a version of the song “You’ve Got a Friend” by James Taylor. The song was part of the brand’s previous campaigns and is associated with messages of partnership and support.
According to Grupo Bradesco Seguros, the campaign aligns with the company’s institutional positioning as a partner present in customers’ lives. The communications strategy includes broadcast on national television, in multiple media, with a focus on reach and brand building.
According to the company, the production of the film required specific technical resources for the creation of the characters and settings. The work seeks to expand the brand’s institutional presence in a period of high advertising visibility.
“The objective is to strengthen the role of insurance as support in unexpected moments of life,” says Alexandre Nogueira, marketing director of Grupo Bradesco Seguros.
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