Bradesco Seguros will enter the pet insurance market. In principle, the new product will be gradually introduced to high-income customers starting from the second half of December. In the second quarter of 2026, it will be launched to the general public, always linked to home insurance.
“This sector has very great potential. There are 70 million pets in Brazil and there are more than R$80 million in annual expenses,” Nay Dias, director of Bradesco Seguros, told reporters, on Wednesday (3).
Another product under consideration is insurance for used mobile phones and electronic devices. Currently, these new products are insured by the insurance company, in partnership with retailers, something that is growing within Bradesco beyond just protecting agricultural machinery.
Private pensions are a growth channel the group expects next year, despite the 5% IOF (financial operations tax) charge above R$600,000 on the VGBL method.
According to Bradescu, while contributions to VGBL decreased by about 40% after the measure was approved, The PGBL gained prominence once again. The possibility of using Social Security as loan collateral would also boost this sector.
IPO
A possible IPO of Bradesco Seguros is not currently a topic of discussion for the group, despite the good moment on the stock exchange.
“This topic is not on the table, no kind of study has been requested and, therefore, is not being evaluated at the moment. I can confirm that there is no work in this regard at the moment,” said Ivan Juntejo, head of the insurance group.