Brazil performed 2.35 million cosmetic and plastic surgeries in 2024, according to the latest report from the International Society of Plastic and Aesthetic Surgery (ISAPS). With this volume, the country ranks first in the world, even ahead of the United States, historically one of the main global hubs in the sector. At the same time, the medical tourism sector continues to develop on the international scene. According to the Medical Tourism Association, this segment generates billions of dollars annually globally. In Brazil, the high expertise of surgeons, which has placed the country as a world leader in cosmetic surgical procedures, in line with market conditions for foreigners, has boosted the medical tourism sector.
ISAPS data shows that liposuction and breast augmentation are among the most commonly performed surgical procedures in the country. Faced with this demand, Dr. Bruno Amorim, plastic surgeon with more than 15 years of experience in the field of body contouring and breast surgeries, observes that, in his practice in Ipatinga – MG, this flow of patients from other regions and abroad has increased:
“I receive patients from other regions and outside Brazil who arrive with a very clear vision of what they want, but the surgical planning is developed in an individualized and responsible way,” explains Dr. Bruno.
For those who travel to the country for surgery, the specialist reinforces the importance of structured preparation: “It is a process that requires organization, alignment with the team and follow-up after returning to the country of origin,” adds the surgeon.
Patient safety, according to the guidelines of the Brazilian Society of Plastic Surgery (SBCP), begins with the choice of the professional. Therefore, patients should seek out specialist members of the SBCP, who have recognized training and specific training to carry out interventions.
Dr Bruno emphasizes that control of registration and specialization is essential: “Plastic surgery requires technical precision and responsibility, and choosing the appropriate professional is an essential part of the process,” emphasizes Dr Bruno Amorim.
The growth of medical tourism also has an operational impact: it requires more robust protocols, integration between teams and an administrative organization capable of caring for patients.
With world leadership in volume of interventions and the high qualification of its professionals, Brazil reaffirms, according to Dr Bruno Amorim, its position of reference, combining refined technique and qualified structure to welcome patients from different parts of the world.
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