The industry associated with the sport of paddle tennis consolidates its presence in the national market through a strategic investment from one of its main manufacturers. The signature Bullpadel Specify yours direct arrival and opens two exclusive physical spaces in the nerve centers of the Argentine capital, a decision that responds to the continued increase in amateur practice.
The selected company two shopping centers large influx to open its first official stores in the region. The premises are operational Unicenter shopping and in Palermo portal. This inauguration represents a milestone for the region and the company is positioning itself as that first international brand of the discipline with its own stores in Argentina.
The proposal aims to bring the company’s product universe closer to local players and fans. The space in the Palermo portal includes a novelty for the sector’s retail market: a miniature paddle tennis court Designed to test pallets before purchasing. This service includes personalized advice based on each customer’s playing style to improve the buying experience and adapt it to the maturity of the local audience.
The opening of these spaces is a reaction to the decision to turn to a market that is considered historic for the discipline. Hernan IstanbulskyMarketing and communications coordinator Bullpadel Argentinaemphasized the importance of the local place on the global stage and explained the reasons for the investment.
The managing director remarked: “Argentina is a key country in the history of paddle tennis. The opening of our first official stores is a natural step to be closer to a community that lives this sport with passion and professionalism.”
The entire range developed by the company is sold in the new branches. The offer includes Paddles, technical clothing, special shoes and accessories. The products available correspond to the equipment used by the most important figures in the professional scene and are available in addition to exclusive launches.
Founded in 1995 and owned by the Spanish company Aguirre & Cía since 2005, the company sponsors prominent athletes in the world rankings. The brand ambassadors include relevant names from the Premier Padel scene such as: the Argentines Federico Chingotto, Juan Tello and Martín Di Nenno. The company provides equipment in the women’s area Delfina Breacurrent number two in the world.
The commercial landing comes amid a phenomenon of exponential growth of the sport in various regions. Activity will expand significantly in Europe, the Middle East and Latin America. Spain leads the statistics with more than 15,000 registered titleswhile Sweden positions the discipline as the most widespread racket sport and other countries such as Italy and Mexico are seeing a steady increase in the construction of playgrounds.
The Argentina experience a second phase of the boomunlike the massive explosion of the 90s. This era of clubs and yellow balls everywhere gave way to a phase of greater professionalization. He current revival It relies on broadcasting international tournaments via streaming and adopting gaming as a lifestyle. The ecosystem includes the reopening of clubs, local tournaments with record registrations and constant interaction between brands, influencers and new generations of players.
This content was created by a LA NACION team with the support of AI from a Article signed by Gastón Roitberg.
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