The businessman and former missionary Nicolas Trevisan described the possible termination of the program as a “serious error” Now missions from 2026. Concern is growing among traders and business chambers after versions circulated about the end of the incentive system, which since 2016 has acted as the province’s main tool to compete with Paraguayan and Brazilian trade and electronic commerce.
The leader expressed in MissionesOnline the impact that the suspension of the program could have. For Trevisán, the eventual decline would not only affect commercial activity, but also represent a “profound setback” to the economic formalization achieved over the last decade.
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A program designed to stop the flight to Paraguay
Trevisán remembered that Now missions It was created in 2016 on the initiative of him and his fellow entrepreneurs. Fernando Belliat a time when the province narrowly lost $1 billion per year for purchases made in Paraguay. The promotions, refunds and discounts based tool has since had a massive liability throughout the province. “With the few tools we had, we came up with this fantastic idea,” he said.
The effects are particularly noticeable Posadas, Iguazu and Bernardo de Irigoyenwhere competition with companies on the other side of the border is more intense. According to Trevisán, the difference between a day with and without promotions is “significant.”
Risks to employment and money circulation
The entrepreneur warned that the discontinuation of the program would shift significant sales Paraguay, Brazil or platforms like Mercado Librewhich reduces economic activity in the province.
“This is money that goes abroad and doesn’t stay in circulation in the province. There are fewer sources of labor, less circulation, fewer contracted services,” he said. In this sense, he emphasized that the continuity of the program not only promotes retail but also guarantees that consumption remains within Misiones.
An important tool for formalizing the economy
Trevisán also emphasized this Now missions It helped level the playing field between companies by encouraging credit card operations and encouraging formal competition. “It was a transformative tool. Missiones carries it as a flag and the provincial government has strongly promoted it,” he explained.
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For that reason, he insisted that the province continues to face the same competitive pressures that motivated the creation of the program, now exacerbated by the advancement of electronic commerce. “It would be a serious mistake to stop it. Border towns will suffer greatly from the lack of a program where many consumers choose to buy in Misiones thanks to the interest-free installments.”
Trevisán confirmed that there is one full harmony with the Posadas Chamber of Commercewhich is considering issuing an official statement to express its concern and demand the continuity of the program. According to the businessman, the discussion should focus on protecting an instrument that “has allowed trade to grow in a way that would never have been possible in informality.”
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