Kris Jenner, Gretchen and other mature celebrities have pushed a movement that has gained momentum in recent years by ditching excess fillers and opting for lighter, more natural features. After a time when rounded faces and volume were almost synonymous with youth, the new aesthetic promoted precisely by those over 60 and 70 redefines what it means to age well. The so-called “age of lightness” trend was born after the wave of hyaluronic acid-based solutions which invaded social networks and medical practices and today points towards a more balanced, serene and authentic ideal.
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“Excess fillers brought artificial and standardized results. And, as these substances were reabsorbed, the signs of aging became even more apparent, including sagging,” explains plastic surgeon Wellerson Mattioli, director of Clínica Moderna Sculpt and full member of the Brazilian Society of Plastic Surgery (SBCP).
It is in this context that an opposite movement emerges: dissolving the fillings, undoing the exaggerations and rediscovering one’s own physiognomy. This phase became known as the “Era of the Void.”
When celebrities publicly assume this transition, the gesture ends up shaping the current aesthetic, marked by the search for lighter features. “The era of lightness has become an ideal that accompanies several areas of life. People want to travel more, cultivate hobbies, take care of their mental health. This notion of well-being also has an impact on aesthetics,” adds Mattioli.
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Now, in this new stage of the trend, the focus is no longer on increasing or removing volume, but on balancing. “The proposal is to seek harmony and expression, respecting the time of each face. Contemporary beauty does not seek to deny age, but rather to translate vitality and serenity. Today’s ideal is a rested face, which shows care without proof of intervention”, explains the plastic surgeon.
The change is not just technical, but cultural. If the last decade was driven by speed and immediate transformation, today planning and preserving identity takes center stage. “People want to continue to recognize themselves in the mirror. Before, the ideal was a smooth, expressionless face. Today we look for texture, emotion, naturalness. Sophistication is about looking good, not looking like someone else,” Mattioli analyzes.
This philosophy influences everything from protocol design to applied technologies. New treatments favor biostimulation and subtle repositioning of tissues rather than rapid volume. Methods focused on controlled energy, skin regeneration and long-lasting results come into play, without stiffness.
In surgery, techniques like the Deep Plane Facelift treat aging more delicately, preserving expressiveness. And when filler is necessary, fat grafting – using your own fat – restores volume with a more natural appearance, resulting in smooth contours and preserved movement.
“Lightness” also accompanies a collective desire for authenticity. “The ideal face is no longer that of a celebrity or your neighbor. It is the one that reflects who you are, in a coherent and beautiful way, without obvious artifice,” observes the expert.
This vision opens the way to a more generous relationship with aging. Instead of confronting it as an enemy, today’s aesthetic offers a healthier coexistence. “We make peace with maturity. We seek quality aging, with healthy skin, natural support and preserved expressions. The face that shows history, but not fatigue, represents this new balance,” says the surgeon.
In this scenario, the role of the professional also changes. The plastic surgeon ceases to be a simple executor and begins to act as a conservator of facial identity. “The future of plastic surgery lies in subtlety: knowing what not to do and choosing precisely where to intervene. This is what differentiates a harmonious result from an artificial face,” concludes Mattioli.