The labyrinth of vocation has never been so complex. In an increasingly digital world, with many stimuli and surrounded by artificial intelligence, it is difficult to choose a profession. At this crucial moment, the tenth edition of EL PAÍS CON TU FUTURO (EPCTF) is presented in 2025 with the imperative motto: “Choose your own adventure”. This is not a brochure event, but an introduction to professional reality aimed at undergraduate and graduate students who will fill the cinemas of the Kinepolis of Madrid on December 17 from 9 a.m. (it can also be followed via streaming). Very good, the promise is simple: you will see more than 60 professionals, among the gurus, who in a few minutes will reveal the truth about your work.
It’s about destroying the myth of the perfect career and confronting students with the hard and fascinating truth of the job market. It’s a place where professionals are informed without filters, where the opportunity to speak face-to-face with people who have walked in the mud is real, and where, perhaps most importantly, it is unapologetically assumed that error is also part of the program. Charlas cut, clear, without posture. You who inspire and the professionals who exist. Spaces, finally, so that the next generation can question themselves without fear, connect to reality and, finally, discover their true path.
The event is organized by EL PAÍS with AENA, Renfe and Santander as sponsors, Acciona, Farmaindustria, IBERIA, L’Oréal Groupe, Leroy Merlin, MOEVE, Multiópticas as sponsors, Universidad Pontificia de Comillas and Schiller University as academic partners and Noticiastrabajo as collaborating company. It is divided into three parts: Science and Technology (Sala Aena), Education and Business (Sala Santander) and Art and Creativity (Sala Renfe).
The first room will attract a group of leading figures in science, technology and business, all keen to showcase the essence of their craft with the future in mind. The field of theoretical physics and cutting-edge research will be represented by Irene Valenzuela, researcher at the prestigious CERN, who will share her work in brain theory and cosmology. The area of artificial intelligence, key to this edition, will feature renowned experts such as Nerea Luis, consultant and co-founder of Lumi Labs, and Ana Freire, doctor and computer engineer with solid experience as a teacher and researcher at UPF-BSM.
In the field of biomedicine and nanomedicine, we highlight the participation of María Blanco-Prieto, professor of nanomedicine and president of EUFEPS, alongside eminent researchers in translational biomedicine, such as Rubén García Martín, researcher in translational biomedicine at the Centro Nacional de Biotecnología (CNB-CSIC), and Berta López Sánchez-Laorden, researcher in biomedicine translational at CSIC-UMH. Institute of Neurosciences (Elche).
From a business and corporate perspective, the event will bring together high-level managers, including Leticia de Marcos, Head of the Engineering Division. Directorate of Infrastructures of Aena, and Arantxa Sancho, director of the Medical-Scientific Department of Farmaindustria.
Education and business
The main stakeholders of Sala Santander form a panel focused on disruptive companies, strategic communication and future labor market trends.
In the field of digital business and technological innovation, personalities such as Marc Revert, CEO of Orga AI, and Emilio Froján, CEO of Velca, stand out. Claudia Gómez Estefan, co-founder and CEO of Senniors, represents the application of technology in the field of social protection.
The vision on the future of work and communication is provided by experts such as Raquel Roca, author specializing in Knowmads, and David Blay, communications and teleworking consultant, author of Why we don’t want to telework, complemented by Jorge Branger, co-founder of Fluence Leaders, and Carlos Rebate, director of Transformation of Securitas Spain. Corporate Talent and Brand Management are represented by Virginia Sánchez, Head of Talent Attraction and Acquisition at Leroy Merlin, and Noelia Martínez Morato, Director of Talent, Diversity and Bienestar at Aena; and the technological beauty sector, by Pedro Marcelino, Director Data Driven Experiences & Consumer Care at L’Oréal Groupe.
Art and creativity
A group of experts entirely dedicated to art, creativity, communication and the humanities will meet in the Renfe Room.
Among the main participants are Nando López, Spanish novelist and playwright, renowned in the field of literature; Gonzalo Hermida, composer in the field of music; Óscar Corral, specialized in periodical photography. There is also reported the participation of personalities from one of the current sectors: audiovisual, with the presence of Esther Yañez, manager of the production company Mastv and director of the International School of Audiovisual Media (EIMA), with experience in film production.
In this space will be Rafael Cauqui, head of asset management at Renfe; René Estamal, illustrator known for his work in graphic art; Eneko Botana, casting director, with a crucial role in audiovisual production; and Vanesa Mariño, distinguished multidisciplinary professional in the fields of fashion, communication and design.
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