The city of São Paulo published a statement on Tuesday evening (12/30) returning to the information it had disclosed to the media, according to which it anticipated a rotating attendance of 8 million people on Avenida Paulista on New Year’s Eve. This position comes after this column showed that, for this to happen in a place authorized for 75 thousand people, the public would have to be completely renewed every 7 minutes of the party.
According to City Hall, the Fundação Getúlio Vargas (FGV) carried out a study predicting that 8 million people will be affected across the city of São Paulo during the New Year’s Eve period – this impact is usually measured by the number of people who receive information about the existence of an event.
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The city hall, which presents the Paulista New Year’s Eve as “the biggest in history”, however informed the press and society that the study reported a projection of 8 million people participating in the celebration on Avenida Paulista, including the 2 p.m. New Year’s party and the São Silvestre race.
“The Department of Culture and Creative Economy was wrong to inform that the estimated audience of the Avenida Paulista region during the New Year’s Eve program and the São Silvestre race would be 8 million people. A study by the Fundação Getúlio Vargas (FGV) commissioned by Pasta and published in November 2025 indicates a projection of around 8 million people affected in the entire city of São Paulo during the New Year’s Eve period,” the city hall said in a note.
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