In an automotive market with more and more offers, the search for stand out from the competition This involves objective variables such as features, technology, safety and price, but also subjective variables such as shape, interior design or colors. But since these processes are followed by all manufacturers in the world, there is a moment when in a Many similar vehicles can be found in a certain, very small price range.which makes the choice even more difficult.
Then this marketingwhich must find other arguments that allow it to promote a model in a different way that attracts attention and marks the a Difference from the discursive. For several years now, consumers have begun to confuse this search with a Segment classification difficult to understand.
Being the third-largest SUV with the most sales is not the same as the B-SUV with the highest sales on the market. And it is not the same to have a price comparable to the B-SUV, but to be a C-SUV. Or to put it another way: be the cheapest C-SUV on the market with a price that competes with lower segment vehicles.
There are many cases in which this type of confusion occurs, which is why it is now called a Large B-SUV or small B-SUVor a large C-SUV and a small D-SUV and so on. What users no longer understand is when a vehicle is a segment A, B, C, D and E.
The Total length of the car. But there are those who claim This doesn’t apply because it’s the same car hatchback and a limousine They measure differently and are the same platform. They therefore advocate using the wheelbase as a reference. You have to be considerate of others the strength and even the height. There are models that are classified as SUVs, but in practice they are a normal car. 5 centimeters increased more than the ground, and the lowest version is a vehicle due to this difference in ground clearance.
Initially, these differences were noted only in compact cars, a sedan or a hatchback, since the number of SUVs did not justify their division. However, the growth of this type of vehicle has increased in recent years small, medium, large bodies, with chassis or monocoque, with single or double drive, for off-road or mixed usethe need arose to segment these too.
The A segment does not exist in SUVs Because it is a typical city car with very small dimensions that, being an SUV, cannot be raised far from the ground because there is a risk of it tipping over very easily. become “taken for granted”. due to its short wheelbase. Imagine: a Renault Kwid, a Fiat Pulse, a Volkswagen Up or a Smart ForTwo Raised 25 centimeters above the ground allows us to understand the problems of these cars.
He Segment B, On the other hand, there are already models that were previously cars and have been elevated to SUVs, but also others that were born with this concept. That’s what these cars are supposed to do They should not exceed 4.2 meters in length. Models such as the Chevrolet Tracker, the Peugeot 2008, the Toyota Yaris Cross and the Nissan Kicks They exceed 4.3 meters despite being classified as a B-SUV.
Here the models begin to mix with those of the next step, that of the C-SUV. These are usually models with a length of 4.2 to 4.6 meters. This segment includes the Toyota Corolla Cross and the Volkswagen Taos with 4.46 meters, but also the Ford Territory, which hardly exceeds the range: 4.86.
This is one level higher D SUVwhich includes the largest examples sold in Argentina. The length is between 4.6 and 4.9 meters. The Renault Koleos enters this range at 4.78 meters, but before that there were also the Toyota SW4 and the Chevrolet Trailblazer, whose dimensions were within these parameters. This did not correspond to that Ford Everestwhose 4.91 meters They would leave her out of the group.
The difference is so subtle and causes confusion of such magnitude that no one knows who will do it park in a garage for hours With a Ford Territory you might pay more than someone going to the same spot to park a Toyota Corolla Cross, but someone driving a Renault Koleos will probably also pay like a Corolla Cross but less than a Toyota SW4.
And this is not over yet, because now the same phenomenon is starting to occur the pickups. In fact, there are already three categories: B pickup, C pickup, D pickup and E pickup. The challenge is to understand what is what.
About The Author
