The Municipality of Mirafloresin collaboration with the Peruvian University of Applied Sciences (UPC)recently presented a study for the tourism sector: the profile of the foreign traveler visiting the most emblematic district of Lima. The results not only paint a portrait of those arriving, but also provide guidelines for designing new experiences in a destination where culture and gastronomy compete for primacy.
According to the study, the main travel motivation for people arriving from other countries is to immerse themselves in the world Activities cultural and historical that Miraflores offers. 52% of visitors cited this type of activity as their main interest, underlining their love of exploring the region’s heritage, history and artistic wealth.
Travelers place great value on experiences that include monuments, archaeological sites and cultural manifestations, making the district an essential stop for those seeking deep contact with Lima’s identity.
Although cultural activities determine preferences, the gastronomy The second main motivation turns out to be chosen by 29% of tourists as their main activity and by 73% when it comes to multiple interests. The region’s renowned culinary diversity ensures that for most visitors, tasting Peruvian food is an indispensable part of their stay.
This preference confirms that Miraflores’ restaurants, cafes and bars play a leading role in the tourist experience and contribute to the district’s reputation as a gastronomic destination. The combination of art on the plates and tradition on the table It significantly enriches the travelers’ stay.
In addition to cultural and gastronomic tourism, leisure activities such as enjoying the coast and outdoor areas represent 13% of the main offerings, while shopping and entertainment reach 12%. These numbers reflect the variety of options available, which can attract different profiles of visitors.
In the spectrum of diverse interests, 39% of tourists declared their desire to buy and 31% expressed interest in nightlife, However, activities such as going out at night or exercising had less weight (22% and 18%, respectively).
The Huaca Pucllana With 72% of preferences, it is consolidated as the most popular attraction, demonstrating the appeal of places where archeology and gastronomy meet. This is followed by Kennedy Park (70%), a nerve center and connecting axis with other attractions; the Malecon of the Green Coast (59%)appreciated for its landscapes and outdoor activities; and iconic locations such as the beaches of Miraflores (47%), Parque del Amor (41%), Larcomar (36%), museums (35%) and Calle de las Artesanías (33%).
This data shows a clear preference for places of historical, cultural and natural significance and underpins the district’s strength as a tourist destination offers comprehensive and varied experiences.
The report from the Municipality of Miraflores and the UPC not only serves to understand the current behavior of visitors, but also provides guidance for companies in the tourism, hospitality and services sectors Adjust your offer and strategies. There is evidence that Miraflores’ tourism profile is primarily culture and recreational, with a solid foundation in the gastronomic experience.
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