The legendary sports store Decathlon confirmed the imminent opening of its first inland store in Córdoba and Nuevocentro Shopping. Antonio Heinz, director of the shopping center, announced the information during a meeting with local media.
The inauguration is planned for early June 2026 and It will have a total area of 2,300 m²the same comprehensive proposal of more than 65 sports and 5,000 products that characterize the store.
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Córdoba was reportedly chosen as the first inland location because of its population, economic activity and a deep-rooted sporting culture. “In a province where sport is part of everyday life, Decathlon’s goal of democratizing the practice of sport and offering accessible, quality products becomes even more important.” “Nuevocentro adds to this a space with high traffic, good accessibility and the necessary infrastructure to accommodate the comprehensive store format,” they emphasized from the shopping center.

The arrival of Decathlon in the city will be linked to the creation of at least 50 new jobsbetween direct and indirect jobs, strengthening formal employment in the retail and sports sectors. The project also includes an investment in the development of commercial space, technology, infrastructure and team training, reinforcing the company’s long-term commitment to the country and the region.
“The opening in Córdoba marks a new stage in our expansion plan. Argentina offers enormous sports potential and we will continue to invest to accompany this growth. Our landing in Córdoba consolidates Decathlon’s global goal: to democratize sports and offer accessible and high-quality solutions for everyone. This first inland store represents a strategic milestone in our development and a strong commitment to Argentine consumers,” said Francisco Tedin, COO of Decathlon Argentina.

For his part, Antonio Heinz, commercial director of Nuevocentro Shopping, explained: “At Nuevocentro we have invested more than 2 million dollars in the construction of the 2,300 m² that now houses Decathlon. The development took a year and a half. We are convinced that the global commercial offer that Decathlon brings to the province of Córdoba and the entire region will be exceptional and unique in its kind. We are accompanying the entire study, merger and Commercialization process with “The Goal.” was for the brand to land in Córdoba because we are convinced that the public will appreciate a world-class sports experience with diversity, innovation and unparalleled prices in the country.” And he added: “We would also like to highlight the professionalism of the Decathlon team: their human quality and efficiency in every negotiation case have allowed this project to move forward with great solidity.” Without a doubt, its launch represents a qualitative leap forward for shopping and sporting offerings across the region.”
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This opening accompanies the development plan that Decathlon is implementing in Argentina. So far, the Alto Palermo and Abasto Shopping stores have been confirmed for 2026, as part of a roadmap that calls for more than 20 stores over the next five years and an estimated investment of $100 million.