“Decisions are made with more data”

1. COPE puts EGM into perspective after programming changes
2. Beyond EGM: external metrics, dashboards and analyzes
3. Internal satisfaction and adaptation period
4. The context of the radio market

The COPE Network has closed ranks around the morning duo, formed by Carlos Herrera and Jorge Bustos, after the poor results of the last General Media Study (EGM).

As Confidencial Digital has learned, the conclusion of the meeting of the Executive Committee, held last week, is clear: there will be no immediate changes in programming and strategic decisions are not made on the basis of a single piece of information.

COPE puts EGM into perspective after programming changes

The channel’s management assumes that significant changes to the network will penalize the EGM in the short term.

“All those who are technically familiar with the preparation of the EGM know that any change in programming results in a penalty,” underline internal sources. The reinforced integration of Jorge Bustos In the morning, it fits into this planned scenario.

The internal reading is that the real impact of the new structure will be measured over time. “Decisions in this house are made calmly and with more data than a single wave offers,” they emphasize.

Beyond EGM: external metrics, dashboards and analyzes

COPE insists that its audience analysis goes well beyond AGE. The chain works with minute-by-minute digital listeningweekly and monthly comparisons, content analysis by sections, listening panels with listenersspecific studies commissioned from third parties and monitoring of performance in social networks.

In addition, they participate an external team and an international consultantwho evaluate all indicators before proposing adjustments. “Everything is much more serious than a simple EGM title,” summarizes the management.

Internal satisfaction and adaptation period

Far from a climate of tension, the channel speaks satisfaction. The argument is that launching a new proposition in a segment as competitive as morning involves a logical period of adjustment.

“Any professional in the sector will confirm this,” they emphasize. According to its internal estimates, the program is progressing within the expected range.

The context of the radio market

The last EGM reinforced the SER chainwith ‘Today’ of Àngels Barceló reaching a new historic maximum, now Wave ZeroOr Carlos Alsina continues to grow. In this context, “Herrera at COPE’ records 2,540,000 listeners, with a drop of 8%, while RNE signs a discreet premiere with Juan Ramón Lucas.