Discover behind the scenes of major events in an unmissable conference

Major music festivals are more than moments of celebration: they are the result of months of planning, strategic decisions and an operation involving hundreds of professionals.

From artistic design to access logistics, from audience experience to coordination with governments and sponsors, every detail influences the end result.

So, this Monday (15/12), from 2:30 p.m. to 3:45 p.m., in the panel “Behind the great music festivals”, Luis Justo, CEO of Rock in Rio, and Rodrigo Castro, responsible for major events for the government of Rio de Janeiro, reveal how these megaprojects are born and what challenges must be overcome to transform the ideas into memorable events.

With an offer from the government of Rio de Janeiro and the completion of MetropolisesThe “Rio that enchants the world” event is free with registration. Promotional actions will be organized with gifts and coffee breaks for participants.

First panel

The first speaker of the day will be Luis Justo, CEO of one of the most important Brazilian multinational entertainment brands, Rock in Rio; and fashion, Osklen, over the past two decades.

The executive was elected twice in a row by Bloomberg as one of the 500 most influential people in South America. He is a speaker, investor in companies in different sectors and author of the bestseller “CEO – Conectar, Equilibrar e Orientar”.

Alongside him, Rodrigo Castro, responsible for major events for the Government of Rio de Janeiro, will bring important knowledge of the sector, particularly in initiatives that place the State at the center of national and international events such as forums, shows and tourism and cultural promotion actions.

Castro was appointed general director of national and international events of the RJ-360º Committee, an organization created by the government to promote the integration of science, culture and international projection of the State — a role linked to the organization, capture and execution of major events and the institutional promotion of Rio de Janeiro. He is also undersecretary for major events and government promotional actions.

Programming of the “Rio that enchants the world” event

Location: Prodigy | Santos Dumont – 3rd floor of Santos Dumont Airport, Rio de Janeiro (RJ)
Date: December 15 (Monday)
Time: from 2 p.m.

Panel 1

Theme: Behind the big music festivals Guests: Luis Justo (CEO of Rock in Rio) and Rodrigo Castro (responsible for major events for the government of Rio de Janeiro) Time: 2:30 p.m. – 3:45 p.m.

Panel 2

Theme: Tardezinha: musical experience for export Guests: Rafael Zulu (entrepreneur who created the project) and Rafael Liporace (entrepreneur and co-founder and CEO of Tardezinha) Time: 3:45 p.m. – 5 p.m.

Panel 3

Theme: Rio Carnival and the vocation to enchant the world Guests: Gabriel David (president of Liesa) Time: 5 p.m. – 6:15 p.m.