As the end of the year approaches, curiosity grows about which Brazilian destinations are on the celebrity radar for New Year’s Eve. More than the official announcements, we observe the repetition of a pattern: the beaches of the Northeast continue to dominate the preferences of actors, musicians and influencers at New Year’s Eve time. The choice generally combines paradise landscapes, private parties and a greater sense of privacy, factors which help to explain why certain places have become favorites over the last few years.
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Fernando de Noronha appears frequently in this storyline. The Pernambuco archipelago is traditionally associated with more reserved and intimate places, far from the hustle and bustle of big cities. In previous years, artists and influencers from around the world have spent New Year’s Eve on the island, reinforcing its image as a sophisticated destination.
Although there is no confirmation for this New Year’s Eve, history keeps Noronha among the destinations most associated with the choices of the artistic world.
Another address that has emerged as a recent trend is the Rota Ecológica dos Milagres, in Alagoas. The region has gained prominence by combining nearly untouched beaches with upscale private parties. Last New Year’s Eve, it was among the most sought-after locations by celebrities and influencers, a move that helped consolidate Milagres as an alternative to more traditional destinations. For the turn of events to come, the tourism sector expects this interest to continue, even without public confirmation.
Trancoso, south of Bahia, maintains its status as a classic among the famous. The village is known for attracting celebrities throughout the year, particularly during the festive period, when exclusive events and private celebrations bring the area to life. The recurring presence of global players, businessmen and influencers during the recent New Year’s Eve means that Trancoso continues to be associated at a high level in the country.
On the coast of Pernambuco, the Praia dos Carneiros and Porto de Galinhas also regularly appear on lists of celebrity-linked destinations. While Carneiros tends to attract those looking for a quieter, more family-friendly getaway, Porto de Galinhas and Maracaípe have gained notoriety thanks to their large New Year’s Eve parties which, in previous editions, have brought together well-known names from entertainment and the Internet. Recent history keeps the state on the radar for the end of the year.
Jericoacoara, in Ceará, completes the group of destinations that remain on the rise. The village combines a rustic atmosphere with sophisticated experiences, which attracts artists interested in a less obvious touch, but still marked by comfort and exclusivity. In recent years, celebrity traffic has helped strengthen Jeri’s image as one of the most popular places to celebrate the arrival of the new year.
Despite the repetition of these hotspots, not all celebrities follow the same script. Influencer Janaína Prazeres says she chose to spend New Year’s Eve in Trancoso because she identified in the destination a balance between partying and rest, without the need to follow trends. “I like places that have good energy, nature and more reserved times. The new year, for me, is more about how I want to start the year than being where everyone is,” he says.
The survey of the destinations most associated with celebrities shows that, more than just one-off fads, certain places have established themselves as recurring choices for New Year’s Eve. Although there is no official confirmation on where each artist will spend New Year’s Eve, recent history allows us to draw a clear map of the places that remain linked to glamour, exclusivity and the desire to start the year surrounded by good experiences.
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