The company stated that it does not yet have a date for implementing this technology
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Disney’s plan has angered the company’s fans, who want to use artificially intelligent glasses to replace mobile phones for theme park visitors.
The company’s idea is for visitors to leave their screens and better enjoy the experience with their family and friends. To that end, in partnership with Meta, it has developed ways to use Meta Ray-Ban eyewear in parks.
“You’re there with friends and family and people you care about, but every time you have to look at your phone, the magic is broken,” Bruce Vaughn, president of Walt Disney Imagineering, Disney’s design and development arm, said in a video posted on YouTube.
The glasses, which cost in Brazil from R$3,299 to R$3,759, are equipped with cameras, microphones and speakers, in addition to using artificial intelligence developed by Meta. Their app in the parks will allow visitors to have a personal guide with them at all times. In other words, people will be able to ask questions about a product, a game and even the architecture of the park, and they will immediately have the answer in their ears, answered by a character from the world of Disney.
Speaking to the New York Post, Disney representatives stated that the company is constantly “exploring, studying and developing new technologies to bring to fans.” However, there is no date for the introduction of AI glasses in the park.
Glasses “can elevate the ways in which stories are told, and unlock information about the world guests exist in,” says Asa Kalama, Disney’s executive director of creativity and engagement.
However, the initiative was not well received by some Disney fans, who believed that the glasses would make users more immersed in technology, rather than keep them away from screens. “Can’t we enjoy the sights and sounds of the park without Disney telling us all the time what to do and where to go?” one user asked on Twitter. Another joked: “If Disney executives think the average family will invest in glasses so everyone can enjoy the parks, then they’re on drugs.”