The question remains unanswered, whatever the fans of the Avatar They insist on seeing this as an affront. The saga created by James Cameronand whose third opus has just arrived in Spanish cinemas, has placed its two previous titles among the biggest successes in Hollywood history: Avatar takes first place and Avatar: The Sense of Waterthe third. And, some will say, no one talks about it in elevators.
Let’s start at the beginning: cultural impact is not a euphemism for cinematic quality. In fact, on many occasions (we don’t want to look askance Dusk), a franchise of questionable talent penetrates deep into the feelings of its audience, whether the connection is sentimental or ironic. One essayist argued that because he had neither read books nor seen films, Harry Potterhe knew he was condemned not to understand many references established in our daily lives. For example, my coworker is a dementor.
No audiovisual title can have the cultural significance of The Simpsonsby understanding this term (culture) in an anthropological and non-evaluative sense. As a test, examine, throughout the day, how many times the yellow family infiltrates your conversations. How often do we say “just like the Simpsons already predicted”. That being said, let’s see if Avatar This has a cultural impact. If possible, from an objective point of view.
Data for and against “Avatar”
The worst thing about a number is that with it you can prove one and the opposite. The influence of Avatar In popular culture, this is a clear example. Many will resort to the figures he made Avatar: The Sense of Water at the box office, but this does not imply cultural impact. This means that people remembered James Cameron’s blue creatures and wanted to spend time with her. This also means that admirers of Avatareven the most fervent, are less inclined to gossip than those of Star Wars, Lord of the Rings either Harry Potter.
Between the premiere of Avatar and its sequel, 13 years have passed. In the meantime, Avatar It was, of all films after 2005, the second most searched film on Google. The first was Dusk and the third, The Dark Knight. So the world still cared about James Cameron’s indigo universe.
However, interest has not been constant: Avatar This had an immediate impact which lessened over time.. If you examine your ability to maintain interest, the situation reverses: Upwhich shares its year of release with Avataris the one that best retained the viewer’s attention with an interest retention of 18%, followed by Ratatouille (with 16%) or, much less, Duskwith 7%. Avatar moves 3%what the sister, in conservation of her impact with The king’s speech.
Some silent spectators
Another variable that can be examined, and which brings us closer to the cultural imprint of Avatar, is that of the audience. Fandom.com is a page intended so that every title (almost literally, every title) has yours pseudowikipedia. With humiliating superiority, stands out here Star Wars, or nearly 200,000 articles on its own Wikipedia, while Avatar it barely exceeds 2,000. One could excuse the fact that the universe of Star Warswith series and films everywhere, is richer, but the one they share is not much richer either Godzilla and King Kongand brings more than a thousand articles to the site Avatar.
A very precise investigation is the one that Adam Bumas carried out to trace the cultural impact of Avatar: in order to have its mark on the public, he took as references fanfiction (versions of the work written by his disciples) and memes created from Avatar. In the first case, Avatar I was almost a thousand less than brave and (at the time of the study) twelve thousand fan-fictions less than Origin. Incomprehensible figures for a film which was seen by so many people and which lent itself, with its creative universe, to being extended by its fans.
It’s better the judgment is out Avatar Regarding the references of his recognizable title in the work of professional singers: Bumas used the Genius platform, which found 42 verified allusions to Avatar in the songsamong others, by Pitbull. Origen has been cited 60 times. As for memes spread more than once, Avatar adds 22 gifs, while Origin exceeds 140, best gun it remains at 137 and Mom Miain 25.
So does “Avatar” have a cultural impact?
Maybe no one knows what the protagonist’s name is and I don’t even remember what the first or second movie was exactly about, but the world knows perfectly well Avatar. However, the same people who fill the cinemas to see Cameron’s trilogy tend to part with it as soon as the credits roll.
If we consider its cultural impact without taking into consideration its box office, it is remarkable, comparable in number to, for example, Hancock either Gravity. But if we combine the box office of the two, it represents almost half of that achieved by Avatar: The Sense of Waterthe less lucrative of the two payments.
Consequently, and without taking away an iota of merit or any significance regarding its influence or cinematic quality, Avatar does not have the cultural impact it should have. Actually, is well below if we stick to the data. Although James Cameron is probably more concerned about the numbers that go with the dollar sign at the end.
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