From January 1, 2026, the technological coverage of Stadium will have a new model, anchored in the brands TecMundo And The Briefboth acquired during the takeover of NZN in October. In addition, the newspaper will maintain its production of authors in the technological field, which over the years has gained recognition and prestige in Brazilian journalism – these reports and analyzes will be published in different editorials, depending on the theme covered.
With the movement, the brand Linkwhich concentrated Estadão’s coverage in the area since 2004, will be deactivated. The latest special feature of the editorial appears this Sunday 21, introducing a debate on the generational exchange in the field of digital cultural production on the current Internet.
“Technology is omnipresent in our lives. In the job market, in business, in the education of children, in products that never leave us. This new coverage model allows Estadão to better bring to the public both the specialized point of view of those who live from technology and the necessary contextualization between technology and any other subject, whatever the field”, says Leonardo Mendes Júnior, editorial director of Stadium.
THE CES (Consumer Electronics Show)the world’s largest technology and consumer electronics show, will be Estadão’s first major coverage in this new model. The event takes place January 4-9 in Las Vegas.
Created in 2011, TecMundo is part of a generation of technological websites born at the turn of the 2010s with the growing importance of the subject in people’s routines, especially in Brazil. In this new moment, the site will concentrate its efforts where it is already recognized for its excellence: coverage of products, services, cybersecurity and entertainment — the brands “Voxel” and “Minha Série”, which operate within TecMundo, will continue the coverage which includes games, series and films.
TecMundo’s video operation is robust and includes a variety of platforms, including YouTube, TikTok and Instagram. The “Tecmundo” channel is the main channel of the operation and is present on all platforms: YouTube (4.16 million subscribers), Instagram (894 thousand), TikTok (182.5 thousand).
The Brief is TecMundo’s newsletter that aims to tell “the best business stories in technology.” That means it features stories about AI, big tech, or careers, plus one special, exclusive text per day. With around 50,000 subscribers, it has become one of the leading technology newsletters in the country. It is sent daily at 7 a.m. — register .
“For TecMundo, it is an honor to be part of the structure Stadium. TecMundo was born digital, has a chronically online and multiplatform team, which works in an integrated way on videos, social media and website. Our ability to infiltrate and generate discussions on current topics – whether in cybersecurity or films and series -, aligned with the gold standard of Estadão journalism, will produce something unprecedented in Brazil: a power of transversal coverage, which embraces all possible media formats, imbued with investigation and trends, which knows how to inform from the reader who now arrives in the world of information to the decision-making reader, who aspires to more in-depth work”, says Felipe Payão, editor-in-chief of TecMundo.
Finally, the Stadium will maintain its excellence in technology coverage with its own author output distributed across all areas, meaning that in-depth writing, analysis and coverage, including regulation, big tech, AI and behavior, will be able to appear in all sections of the newspaper, such as economics, politics, education and culture.
The new structure already starts with great radar coverage. From January 4, the Stadium will be present at CES, the main technology show in the United States, which takes place in Las Vegas. There, fundamental names in the sector, such as Jensen HuangCEO of Nvidiawill share space with launches from giant brands and promising startups from around the world — the expected audience is 142,000 people. The participation of Estadão will be thanks to an invitation from Consumer Technology Association (CTA)the organizing entity of the event, which testifies to the importance of Estadão’s technological coverage in the country.
Materials produced by TecMundo, The Brief and Estadão may also appear in the print editions of “Estadão”.
Link made the history of technology journalism in Brazil
First released on October 18, 2004, Link was the first truly cross-platform project on the market. Stadiumbringing technology coverage to print, website and radio. The brand had its own website, separate from “Estadão”, and maintained a production routine including both physical and digital, in addition to a broadcast on Eldorado radio. This was a very disruptive proposition at the time, when major media outlets were still trying to figure out their place on the Internet. In addition, born at the beginning of Orkut’s popularity, Link had its own social network, which resembled the communities of the Google service: when it opened, the Link community had 4,000 members. Last year it was published special material on its 20 years of existence.
Link’s proposed change went beyond formats: the approach was to place people, behaviors and culture at the center of the cold machine cover so common in technology editorials of the time. Talking about behavior and the impact of technology on people has always been a mission and a differentiator: from the first recorded web dates to the generation Z zero motion power supply. This affinity for social networks has made Link, since 2008, the owner of the first Estadão profile node Twittereven before the “main profile” of the newspaper.
“Link understood early on the impact of technology on the world. Economy, behavior, culture, work, relationships, politics, education, power: everything would be transformed by the digital environment. For 21 years, he was a pillar of media coverage in Brazil, inspiring and provoking readers – from the youngest to decision-makers -, in addition to training generations of extremely talented journalists. The legacy is very powerful”, says Bruno Romani, editor-in-chief of Link.
The editorial discusses the arrival of smartphones, the rise of social media, the emergence of the app economy and how online forums fueled radicals and hate crimes, the Arab Spring and Occupy Wall Street. He looked at the construction of the Marco Civil da Internet and the General Data Protection Law, the rise to the top of the political and economic power of technology companies, big data leaks and global scandals, such as that of Cambridge Analytica.
In 2021, Link led the Brazilian coverage of the Facebook Papersa series of reports by a global vehicle consortium that revealed behind the scenes of the company based on documents leaked by a former employee.
In the home stretch, editors have also closely followed the emergence of a Brazilian innovation ecosystem, reporting exclusively on the emergence of several national unicorns, such as Nubank and iFood. More recently, he began directing coverage of artificial intelligence (AI)in addition to being the only vehicle of excellence in quantum computing.
People interviewed by Link over the years include Mark Zuckerberg, Vint Cerf, Aaron Swartz, Ray Kurzweil, Tim Berners-Lee, Steve Wozniak, Nolan Bushnell, Jimmy Wales, Reed Hastings, Martin Cooper, Sundar Pichai and Sam Altman.
“Link captured and reported like no other major publication the intense transformation of technology during the first quarter of this century, when the Internet was built around links with the diffuse, uncertain and enchanting scenario of artificial intelligence. It leaves a very solid legacy of coverage, which animates this new moment, with the combination between two specialized and established products on the market which were born in the whirlwind in which technology left the niche to dominate our lives – TecMundo and The Brief – and the coverage with DNA Estadão”, says Mendes Junior, of the Estadão.
With so many important themes and names, plus dozens of talented journalists, over the course of his career, it’s time for Link to rest. The brand enters the history of digital products, like Google Reader and Fotolog, but its legacy will remain in the new technological coverage of Stadium.
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