Facebook wants to see the value of sharing links to external content in publications for verified subscribers, so it has decided to test a new system that limits link sharing to two links per month for those who do not have Meta Verified.
The new system Meta is testing requires content creators and businesses to take out a Meta Verified subscription in order to post links in organic content within the social network.
That’s because those who don’t have this subscription will only be able to include two links per month in the organic content they publish, the company told creators participating in this test, as Engadget and analyst Matt Navarra report.
The test is currently limited to some profiles of non-Meta Verified content creators who use the Sites or a professional mode. And it does not consider links to affiliate content, links to other meta services or in comments.
This movement fully affects users who use the social network to share external content, as media editors do, but also content creators and companies who see Facebook as a channel through which they can promote their businesses and drive traffic to their websites.
A spokesperson explained: “This is a limited test to understand whether the ability to publish a larger volume of linked posts adds value to verified Meta subscribers.”
Meta Verified is a subscription for content creators and businesses that gives the profile a blue badge that ensures that whoever publishes is who they say they are, with the aim of creating greater trust among users of the social network and combating identity theft. It offers enhanced protection, technical support and some additional features.
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