Artificial intelligence (AI) has recently been seen as a game-changer by companies: it quickly reduces costs and even makes money.
But like all medicine, AI also has its B-side, as only experienced people know how to use it. In the middle there is Marketing tricks to get the customer to invest in various programs based on AI.
And so consulting companies of all types and sizes emerge in this labyrinth to offer their consulting services unusual acceleration what the 2024 Nobel Prize winner in Physics, Geoffrey Hinton, warns about.
This pioneer in the development of automatic machine learning and artificial neural networks argues that AI at this stage is like a newborn growing into one a higher level of autonomy and performance than humans.
But what Hinton warns is a danger is, for others, a pure opportunity. When I was in San Diego, USA, Juan Santiago, 53 years old, from Córdoba and from the Grido ice cream family, began positioning companies and their stories on the Internet. It was 1998 and “clients ranged from retailers to restaurant chains. Santex’s first office was in the World Trade Center in San Diego,” he says Clarion at his headquarters in Buenos Aires, an apartment in Palermo surrounded by plants that seems to float above the tops of the jacaranda trees.
Today it defines Santex as a technological and human integrator. The United States and Canada are participating 82% of your sales. His brother Alfonso, an engineer by profession, set up the company in Córdoba and from there they went to Latin America. They serve almost all industries. “With Burger King, we developed a way where you can order a hamburger from your phone and from your seat, and it will then be delivered to your seat at the Super Bowl. A stadium with 80,000 people,” he describes, even raving about the website developed for the Grammy Awards or what they achieved for the Discovery Channel around the spectacle of a tightrope walker through the Colorado Grand Canyon.
Santiago is aware that artificial intelligence is very important for the company to function I have no technical debt. “That’s where our business is. It’s about digitally connecting the entire organization, from the salesperson to the production lines, sales, finance to the entire conglomerate of digitized data and its integration.” “To be intelligent, the data must be contextualized” explained.
For Mariano Wechsler from Teamcubation this Our recipe is to let the machine do it for you.
“Why task people with deciphering resolutions in the official bulletin, writing emails, writing legal arguments, providing customer service when the machine can do it? AI allows us to automate tasks and make the square meter more efficient. Our job is to transform the organization into a super organization by simply training its people to generate solutions. The job is efficiency,” he tells this newspaper.
Teamcubation works with staff at Macro, Comafi and Swiss Medical, but one of its most challenging projects is with Mercado Libre in Brazil, where it supports young people on the autism spectrum with AI tools.
Some see this strong technological pressure as an advantage for companies in Argentina. “Generally they do less commitment to technologies of the past unlike large companies in Europe and the United States. This benefits the integration of new technologies and especially AI,” says former SAP President Claudio Muruzabal from his office in Miami.
“The reality is that they do exist Euphoria to introduce AI Very few companies have moved from running one or more pilots to large-scale implementation. This also applies to the USA and Europe. Using an AI tool (ChatGPT, Perplexity, etc.) is very useful for employee personal productivity, but it is also far from making a significant contribution to the company”says Muruzábal, marking his distance from the techno-optimists. “This is just the beginning,” everyone agrees.
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