Thursday December 11thfrom 18 to 21more than A hundred shops in Palermo Viejo will open their doors with unique offers that include discounts, promotions, raffles, product launches, artistic installations, music and cocktails. The group Designer from Palermo SohoTogether with the merchants of the region, it promotes this initiative to strengthen commercial activities in the neighborhood between Juan B. Justo, Córdoba, Scalabrini Ortiz and Paraguay.
“This first edition of Happy Palermo “was born from the enthusiasm and energy of the community of designers and companies in Palermo Viejo/Soho to promote new activities in this emblematic district of Argentine design,” he explained. Carla says yesOptician and eyewear designer with premises in this corner of Buenos Aires and one of the founders of the Designers of Palermo Soho group.
“Palermo is incredible! and with Happy Palermo, we want to fill it with joy and celebrate its creativity, diversity and history. With more than a hundred participating brands, it will be an unprecedented opportunity for those who value fashion, unique design and local production in this style Choose your own adventure. Initiatives like these invite residents to rediscover Buenos Aires, becoming tourists in their own city for a day, while generating valuable commercial activation for the entire neighborhood,” he added.
The Government of the City of Buenos Aires, through the Ministry of Economic Development, is accompanying and promoting this initiative together with traders and industry leaders, with the aim of promoting economic activity and consolidating the competitiveness of Buenos Aires’ creative network. Current experiences in various corridors of the city show that coordination between the private sector, public support and joint work strengthens the local ecosystemexpands reach and improves urban vitality, creating more active, accessible and welcoming spaces.
“Palermo Viejo is super diverse, with a thousand possibilities in the fields of art, design, gastronomy and entertainment, but we have not collaborated with the different actors in the neighborhood. The idea of holding a cheerful and festive action like Feliz Palermo seemed to me.” A perfect means to show all our creativity and offer a wonderful experience to those who visit us.. Of course we expect movement and sales, but above all we want to highlight the mystique, beauty and opportunities of the area,” he said. Ferdinand BachPartner of Argentinian Elements carpets and member of the designer group.
The Buenos Aires Ministry defined the proposal as “an urban experiment that enables new forms of encounter, transport and pleasure in one of the most emblematic areas of the cityIn her opinion, fashion, design and creative professions are important production sectors to present Buenos Aires as a vibrant, contemporary and dynamic city in the region.
Feliz Palermo will invite neighbors, tourists and design lovers to tour the neighborhood, discover production processes, meet the creators and open new conversations about Argentine design. Each location presents an exclusive offer designed specifically for holiday shopping.
In the case of Elementos Argentinos this will be done with a special installation. “We work with fair trade and are a B company with a triple impact (economic, social and environmental). We will present ‘From remainder to value“, an installation with products from Re Accionar, the cooperative that transforms plastic – a non-biodegradable material and very harmful if not recycled – into useful objects. We invite you to participate because we share the same vision: responsible consumption, changing reality and sustainable solutionssaid Bach.
There will also be a special promotion at Óptica Carla Di Sí. “We present new unique designs so you can give yourself the gift of looking good this holiday season. Both Magalí Quinteros and I will be there to talk to the public about how design is related to good vision. The Carla Di Sí brand offers original glasses made by Argentine hands and aims to raise awareness of the importance of vision health care. With Feliz Palermo we hope that those who come will have fun drinking and eating something delicious while discovering what we have to offer.“Say yes explained.
It is crucial for organizers to maintain and expand these collaborations. “First, continue to collaborate, design actions and create unforgettable experiences for those who visit us.“said Bach. For Di Sí, the next step is to deepen this collective work: “After this first edition, we want to sit down with all the sectors that are part of this community to determine what points to work on from 2026.” What do we need for Palermo to continue to shine as a district of Buenos Aires, synonymous with fashion, design and creativity?“.
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