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Last November 20th Córdoba profile reported that it was already available “Flight offers”the new tool Google with AI to plan trips and vacations that allow you to become different Flight and accommodation prices through to planning an entire vacation.
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Now, with the arrival of Summer and main holiday seasonGoogle presented the 10 national travel destinations were most consulted in 2025 and those who registered greatest growth between June and November from 2025, with Villa Traful Leading the search rankings with a 84% growth And Córdoba – which grew by 15% – came in sixth place.
In its report, Google revealed what that is The most consulted travel destinations by Argentinians in the search engine, both inside and outside the country.
Travel trends
The Hotels They are still the ones preferred option the Argentine: In 2025 they represented the 70% of searches Accommodation for national and international goals. Furthermore, interest is growing Traveling abroad: in the last quarter of the year 53% of flight requests were aimed for Destinations international.
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In this sense, search queries relate to “Cheap flights” increased by 18% between 2024 and 2025. And that Discount events They didn’t lag behind: Travel sales reached with increase of search queries14% year-on-year, while during the Cyber Monday 2025 The Flight search On the first day they grew 73% compared to the previous day.
These buying moments are consolidated because iKey instances so much both for those looking for opportunities and for brands looking to increase demand.
The searches of the Argentines
In the last few months the Searches of the Argentines they were focused on that Seven Destinations this has increased in preferences: Villa Traful (+84%); Florianópolis (+50%); aspen (+30%); Puerto Madryn (+23%); Curaçao (+21%); Cordoba (+15%)and Buenos Aires (+12%).
Among the Destinations national The most searched regions in 2025 consist of Buenos Aires, Mar del Plata, San Carlos de Bariloche, Córdoba capital, Villa Carlos PazSalta, Mendoza, Puerto Iguazú, Rosario and Termas de Río Hondo.
For their part, the most searched international destinations were BrazilUnited States, Spain, Mexico, republic Dominican, chiliItaly, Uruguay, Colombia and France.
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Moment of transformation
In Argentina, search trends confirm that the tourism industry is in a moment of change. That’s how he explained it Alex Waluch, Commercial Manager for Finance, Tourism and Public Sector Google Argentina: “They coexist in search queries the enthusiasm to discover new travel destinations, the growth of Discount events ylat the request of the travelers for your next vacation. Understand these patterns It is critical for brands to anticipate, gain relevance and strategically guide each phase of the planning process.”
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