Hariany Almeida, leading figure of Imperatriz Leopoldinense, responded to the criticism he received on social networks after publishing a video in which he addresses the participation of influencers in Carnival parades. In the recording, the former BBB said the presence of content creators helps bring the party “outside the bubble” and broaden its visibility, especially among younger audiences.
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“People just like to criticize instead of looking on the bright side and supporting. I see the importance of influencers is to show Carnival outside the bubble. Carnival for netizens, this new generation. The other day I met a 22-year-old girl here in Rio and she said she thought this year’s Carnival was much more popular, they were talking more,” Hariany said.
This comment sparked a debate among Internet users and professionals in the sector. Mayara Lima, drum queen of Paraíso do Tuiuti, commented briefly, while Gabriel David, president of Liesa, contextualized the party’s appreciation: “Carnival is on the rise because schools understood 10/9 years ago that they had to modernize and adapt to current management models.
Former BBB Lumena Aleluia also spoke out, questioning the generalization of Hariany’s speech and emphasizing the historical and social importance of the movement: “You manage to pass on these shames and continue to generalize, blaming it on all influencers. This BO is yours. Especially because this reasoning is extremely false, stupid and ignorant. in addition to paying for a samba course, you have to pay for a history course, learn literacy with the muses, with the queens who are from the community, from the schools, so that, in fact, you can understand your place, your role in the Carnival and in the samba schools.
Lumena also added that the success of the party is linked to the people of the community, the musicians, the samba dancers and the cultural managers, and not just the presence of influencers: “Carnival was already part of a construction of national identity in Brazil, projecting itself on an international, cultural, economic level, employing a series of people regardless of the absence or presence of famous and influential people. the managers, the musicians, the samba dancers, the terreiros, the saints. So, the success of Carnival is in the hands of these people, not the influencers.
Given the fallout, Hariany returned to social media to detail what he wanted to express in the original video. According to her, the intention was to show how the work of influencers can increase the visibility of Carnival for people who do not directly experience the party.
“I saw one of my videos that has an impact and I would like to come here and tell you what I wanted to say with this video, because I didn’t express myself well. I know how great Carnival is, I know how important it is for everyone involved, I think everything is very beautiful, I fell in love with Carnival because I had access to what happens behind it,” Hariany explained.
She added that the phrase “outside the bubble” referred to people who do not actively participate in Carnival, and that her goal was to show the work behind the scenes and the economic impact of the party: “So when I talked about our content, the importance of an influencer, I talked about me, my work, how important I consider myself because I can show you behind the scenes of everything that happens, the affection that the community has for each other. others, how Carnival employs several people.
Hariany concluded: “Because Carnival is not just the moment that happens there on the avenue, there is the whole movement, there are people who depend on Carnival. Outside the bubble, there are people who do not experience Carnival, people like me, who discovered Carnival recently, in fact in 2022, I fell in love with everything and I know the importance that it has for every person who participates in everything, you know ?”
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