The Copyright Commission Indecopi imposed sanctions on a Peruvian company for importing bubble toys that reproduced the artistic work Peppa Pig without the permission of the rights holder. The complaint pursuant to Resolution No. 118-2025/CDA-INDECOPI, to which Infobae Peru For the first time it was presented by Hasbro Consumer Products Licensing Limited, a company that owns the economic rights to this character and is widely recognized in the national and international market.
After examining the facts and the applicable regulations, the Authority found that the defendant violated the economic import law provided for by copyright law. As a result, Indecopi imposed a fine of 4.01 Control Units (UIT)in addition to ordering the final confiscation of the seized products and assuming the costs and expenses of the administrative proceedings in favor of the plaintiff company.
The procedure was initiated following a complaint from Hasbro Consumer Products Licensing Limited, which warned against the importation of bubble toys that graphically replicated the character Peppa Pig without authority. According to the files, the goods were discovered during customs inspection operations after Sunat issued an alert warning of possible infringement of intellectual property rights.
The complaint allowed the Copyright Commission Evaluation of customs documents, test reports and technical information related to import. This analysis checked whether these were the products surveyed They entered the country without a license of the rights holder, which led to the opening of the administrative sanction procedure.
In yours resolutionIndecopi concluded that the accused company had committed the infringement, which consisted of the unauthorized importation of copyrighted works. The Commission clarified that the economic right to import belongs exclusively to the owner and that any reproduction of an artistic work in marketable products requires express authorization.
However, the authority explained the allegation regarding the Sales of productsas there is no evidence that the goods were placed on the national market. In this way, administrative responsibility was limited solely to the import act that took place when the goods were imported into the national territory.
According to inspection and seizure reports conducted in October 2024, a total of 13,355 bubble toys replicating the artistic work were identified. Peppa Pig. These products corresponded to a specific series of a customs declaration for goods (DAM) processed by the indicated company.
The Commission verified whether the characteristics, quantities and descriptions of the toys matched those contained in customs documents and in tax authority reports. Consequently, it was found that only said 13,355 products constituted the material subject of the infringement analyzed in the proceedings.
In order to determine the fine, the Indecopi applied the methodology established in Supreme Decree No. 032-2021-PCM, which regulates the gradation of fines in administrative sanction proceedings. This methodology includes estimating a base sentence, assessing aggravating or mitigating factors, and making final adjustments in accordance with applicable legal limits.
In this case the Commission used the ad hoc method and took the CIF value of the imported products as a reference. The estimated illegal benefit from the illicit importation of the toys amounted to S/2,270.35. From this amount and taking into account a probability of detection classified as medium, a basic penalty of 14,296.91 S/ was set.
When examining the aggravating and mitigating circumstances, the authority found that the company was acting for profit, given the volume of imported products and their obvious marketing purpose. This element was considered a relevant aggravating factor that increased the… fine Base: 50%.
Since no mitigating circumstances were identified, the final applied factor increased the provisional fine to S/21,445.37, accordingly 4.01 ITU. The Commission found that this amount did not exceed the maximum limit provided for by the Copyright Act and therefore confirmed the economic penalty as the final fine.
In addition to the fine, the Indecopi ordered the final confiscation 13,355 toys confiscated Bubbler. In application of Article 178 of Legislative Decree 822, it was ordered that these goods be delivered to Hasbro Consumer Products Licensing Limited in its capacity as owner of the rights infringed.
Likewise, the Commission ordered that the sanctioned company bear the costs and expenses of the proceedings, since the violation was obvious and the defendant must have been aware of the need for authorization to use a work widely recognized in the market. Finally, the decision will be entered into the register of copyright infringers with the aim of informing the public and facilitating the detection of possible repeat offenses.
Peppa Pig is a British animated television series aimed primarily at preschool children, created by Neville Astley and Mark Baker and first broadcast in 2004. The story follows Peppa, an anthropomorphic pig who lives with her family – her little brother George, Mommy Pig and Daddy Pig – and her animal friends, who have simple, everyday adventures in environments such as their home, school or neighborhood, all told with gentle humor and a very clear visual style.
The program has had great global success, being translated and broadcast in many countries and continues to produce new episodes, with recent seasons and even expanding to platforms such as Nickelodeon and Netflix.
Beyond television Peppa Pig has grown into a global brand present in digital games, cinema, children’s products and live events, expanding its presence beyond screens to engage with families. In 2025, the franchise premiered theatrical experiences with new episodes and characters like Peppa’s newly arrived little sister, and continues to grow with concerts and children’s programming channels on streaming services.
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