The scandal of the stinking Banco Master, which has now soiled the robes of Ministers Alexandre de Moraes and Dias Toffoli, of the STF, has sparked strong competition on the networks. This is what reveals an investigation carried out by Professor Marco Ruediger, in the networks and AI laboratory of the FGV School of Communication. The study identified that another controversial and silly to say, involving the Havaianas ad and actress Fernanda Torres, generated four times more interactions than posts on Master – analyzing the 500 posts with the most engagement on each topic on Instagram during the period.
With around 5 million interactions, which is not nothing, the main posts on the Banco Master case had an engagement close to that of another explosive affair this week… the separation of the couple Paolla Oliveira and Diogo Nogueira, which, among the 500 posts with the most interactions, totaled around 4.6 million interactions.
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