Havana is breaking new ground and bringing the top product of the most famous YouTuber to the country

The Argentine brand surprised with the launch of one of the most famous sweets, but not sold in the country: the Mr. Beast candy

12/16/2025 – 09:51 am

Havana, the company synonymous with tradition, alfajores and the coffee ritual in Argentina, has taken an unexpected turn to connect with younger audiences in a move no one expected. The emblematic brand from Mar del Plata announced the launch of a purely digital product with global reach in its stores across the country: the famous Feastables chocolatesthe startup of Mr. Beastthe YouTuber with the largest number of followers on the planet.

This alliance represents a transition between two seemingly unconnected worlds. On the one hand, the solidity and history of a company with almost a century of experience; on the other hand, the volatile and massive logic of digital entertainment and the universe of content creators. By adding a product that is available on platforms such as YouTubeHavana is not only diversifying its offering, but also sending a clear signal about its ambition to actively participate in the so-called influencer economy.

The decision, made in mid-December with the arrival of the chocolates on shelves, places Argentina in a consumer phenomenon that has already had explosive effects in markets such as the United States and Europe. For the company that revolutionized the market this year with its Alfajor Havana DubaiThis is not a deviation from identity, but an important strategic step to attract the attention of a customer who moves with purely digital codes and languages ​​and has previously been less permeable to the traditional brand experience.

The Chocolates of Havana and Mr. Beast

The main goal of this association is simple but ambitious: provide a concrete response to the growing community of young people who are already customers of the brand but are below the average age of their usual consumers. The company itself explained that the launch of Feastables is another step in a strategy of constant analysis of new consumer trends and reaching out to the public, developed in the heat of social networks.

Feastables chocolates, originally published in 2022stood out in the market thanks to a simple recipe suggestion, eye-catching packaging and, above all, a communication strategy that is directly anchored in the viral content and challenges that characterize Mr. Beast. The Argentine brand, known for its excellence in alfajores and sweets, included this global line as a test to further evaluate the deepening of the alliance and keep the door open to continue “acting together with the most influential digital figure of the moment.”

Mr Beast and his star product Feastables.

Who is Mr. Beast and why his businesses are worth millions?

To understand the true impact of this incorporation, it is necessary to assess the numbers behind Feastables. The real name of the digital entrepreneur is Jimmy Donaldsonand at just 27 years old, he established himself as the world’s most popular YouTuber and one of the most influential entrepreneurs in the global digital economy. His numbers are staggering: Donaldson piles up more than 630 million followers in all its different content platforms.

Mr. Beast’s success goes beyond just making videos. He built a veritable business empire spanning from content to hospitality. Only in 2025 His earnings were estimated at more than $85,000,000.driven not only by her massive YouTube channel but also her own brands including MrBeast Burger and of course Feastables. His landing in harmony with reality Beast games also broke viewership records and secured a multi-season renewal Amazon Prime.