Paolo Terenzi He gave up music after playing guitar with him Dizzy Gillespie and felt like he would never reach that level, and after his father’s death He wanted to honor him with a fitting perfume. As a child, he learned to distinguish scents and worked for Gucci, Dolce & Gabbanna. Today, together with his sister, they visit niche perfume stores with her brand. Tiziana Terenzi.
Terenzi is Italian and defends his country as the true cradle of perfumes. In a conversation attended by Perfil, he shared his story and the secrets behind the creations a scent like a magic potion.
Before telling his story, he posed on the table he shared with journalists a small briefcase lined with black velvet in which he kept tiny bottles similar to perfume samples in which, as he said, he kept his scent diary. Just as many record their memories in writingPaolo Terenzi captures them in essence.
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“All my life, instead of writing notes for my diary, I created a little capsule to collect the memories of my daymy journey, the people I met. I have thousands of these little bottles, all with the memories of my life in scents: places I’ve been, people I’ve met, emotions I’ve received, inspiration I’ve had, love I’ve lost, so many things that have happened to me in my life,” explained the perfumer.
As nose and owner of Tiziana Terenzi, his job is to combine the ingredients that relate to the experience he wants to recreate. To understand his creative universe, it is important to come to terms with the loss of his father.
“I am the third generation of this beautiful profession. My grandfather and father founded the perfume company in 1968 and they were the pioneers in making a scented candle,” he began. His grandfather blindfolded Paolo as a child and asked him to identify which ingredient he brought him by smell. “The game between us was that he had to recognize these notes.” And my whole life I grew up with the idea that it was normal, that it was something that anyone could do,” Terenzi continued.
Fulfill a dream by giving it up
Paolo grew up among perfumers but decided to devote himself to music. From the age of ten he learned the guitar, turned to jazz and forced himself to achieve top performance with the instrument. This gave him the opportunity to play with one of the greatest representatives of the genre, Dizzy Gillespie, but the experience was traumatic.
Paolo Terenzi was 26 years old and took on the responsibility of playing with his idol. “In the playing session before the performance, I immediately realized that he had excellent technique and was a good musician, but that This guy took a single note and created art“, he recalled. That day he gave up music as a career.
Say goodbye to father and start creating perfumes
When he gave up the guitar, Terenzi joined the family business and took on the traditional tasks of cleaning and serving coffee. He also went to the laboratory in his free time and had fun researching essences. “Perfumes are the way to convey intimacy and uniqueness,” he clarified and this is why when his father died He decided to recreate something that related to him in liquid form.
“My sister and I lost our father in 2004. We decided to do something very special for him as a kind of tribute to his memory, to show our gratitude for what he did. Not just for his legacy in the form of property or things, but rather for the lessons we received,” he shared.
The perfume she made in honor of her father was called Ecstasy. “For me It is truly the manifesto of my creativity. in the way I try to interpret the meaning of the evocative power of his notes. The first note shocks you because it is really dissonant. This is the delirium of the moment when I stood in front of him and he dies. I was there and this is the moment. Boom, you’re alone, you’re shocked, you’re unconnected, you’re in the middle of this storm.”
“Suddenly, You feel the intensity of a white blossom of jasmine, magnolia, and it comes with a gentleness and calm like a warm night. At this moment I realize this he is still in my hearthis love, his thoughts, living by my side forever. This will refresh me. This is followed by a bakhoor (an Arabic incense) because I have a strong affinity for Bedouin culture.”
The scent that flows “like a stream” from below shows the certainty that he is the eldest man in the family, emphasizes Terenzi. “With this event, I realized that I had become a man. This is the strongest memory of my life and I don’t think anything will top it.“.
A perfume is an identity
“Life is my inspiration, Life is beautiful but imperfect and I uphold that in my perfumes“, emphasized the nose of Tiziana Terenzi, who visited Argentina to present a new version of one of her perfumes, Kirké, which now adds “Overdose” to its name.
This type of perfumers, who consider a creation as a work of art, who continue to select ingredients from nature, who take care of the details of the packaging, are part of the offer Private edition (Avenida Alvear 1780), a space that can be visited like an art gallery, but in this case bottles and bottles of avant-garde fragrances are on display.
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“I am inspired by everything. A beautiful sunset, a beautiful lady, a beautiful moment of camaraderie with friends at the table talking about the past, and everything that is very special becomes a drop,” said Terenzi, who believes in telling stories with his creations. “If you listen to the story behind the perfume, every perfume has its own story, you can find it on the packaging because we have a booklet with the story and the inspiration and that’s really what it means to me. Because it’s real, With the story and inspiration behind it you can understand the perfume better“.
For Terenzi, a perfume is an evocation of identity and creates an environment that favors different moments. Some scents are meant to mark a boundary, others are meant to bring you closer, others are meant to seduce. In the case of his latest creations at the end of the meeting: issued a warning: “If you want to push the limits, you must mix Kirké with Kirké Overdose. In this case, you will receive something that is some kind of poison or magic potion that will trap whatever you want. There will be no mercy for your victims.”
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