This Friday, the Magallanes Forum of the Royal Artillery Factory hosted the presentation of a new edition of HolyCards Sevillethe greatest collectible of Holy Week. This event brought together once again the most eminent members of the brotherhood society … of the city and becomes a fixed and highly anticipated event in the world’s Christmas calendar of Holy Week.
Three years after the release of the first HolyCards album, the fourth edition of Seville arrives with around 700 new stickerswith images from a selection of the city’s most prominent brother photographers.
Among the new features this year are the return to the classic format of a page of 9 stickers dedicated to each of the brotherhoods. On this occasion the album is dedicated to sacred art and to all the guilds who work for and for our great week, and they will have a special place within the collection.
There will also be stickers dedicated to main data of the different brotherhoodsothers dedicated to the tiles of the city on the titular images of the brotherhoods, kisses of hands and kisses of feet or The official Stations of the Cross organized each year by the Council of Brotherhoods the first Monday of Lent.
The collection can only be completed on Ash Wednesday, when the GoldCards will be released.This year dedicated to the Jubilee of the Lion Cub in Rome last May.
During the presentation, Juan Carlos Ramos Picchi, creator of HolyCards, highlighted the evolution of the project: “In three years, we went from creating an album designed for our children and the children of our friends to distributing more than 140 million cards on the streets.” The promoter of the collectible also recalled the intergenerational nature of the initiative: “What was a dream three years ago has brought us this far. This would be meaningless without collectors. This has no age limit, we made it focused on children and the average is over 50 and we are delighted to keep it that way“. Ramos Picchi also highlighted the need to continue innovating without losing the essential: “Collectors will have noticed the innovations, we are returning to the diagram of pages by brotherhood, the shields have a holographic finish and there is a section dedicated to ceramic altarpieces. “We don’t have any signings, we have to look for something else.”
Also joins for this fourth edition as a collaborator of all editions of HolyCards the Ministry of Culture of the Government of Andalusiaand is part of this large family of companies and businesses that trust this project as a commitment to dissemination and sponsorship.
HolyCards Sevilla grows year by year until putting more than 25,000 copies on the streets And In just three years, it has become a national reference album on the theme of brotherhood.. It can now be purchased today in the usual places of sale, kiosks, stationery stores, bazaars, and it becomes an ideal gift for these Christmas dates.
HolyCards is also a social movement that In 2025 alone, it brought together more than 70,000 people in the different saints and tauroquedas. widespread throughout the national territory.
The new edition of 2026 It was presented a few days ago to the Archbishop of Seville, José Ángel Saiz Meneses, and has the approval of the General Council of Brotherhoods and Brotherhoods of Seville. and the collaboration of all the brotherhoods of penance and vespers in the city. Once again, HolyCards will donate collectible materials to fraternities with proceeds from sales going to their charity bags.
Expanding the boundaries
This year they signed 18 different ones, including all the Andalusian capitals and adding Salamanca, Toledo, Zamora or Zaragoza. The 2026 edition will be held with more than 255,000 albums and more than 140 million stickers. And collections on other themes such as football, Rocío or bullfighting, so well received in their first editions, are consolidated.
But one of the most special new releases of this new year won’t be in the album itself. this Friday The application for HolyCards collectors was also born: EstampitAPP. This is a personalized digital app aiming to create a community with all collections where everyone can enter their profilenote the stickers you are missing, the ones you have repeated and interact with other users with whom you can see their compatibility and even see by geolocation if they live nearby so you can “holydate”. For his part, Javier Ayala, head of HolyCards, detailed how the application works: “EstampitAPP It was born from the need of people who, through networks, were looking for a way to talk to others by geolocation. You can note which cards are repeated, which ones you have, and which ones are missing, and it can be like the Tinder of cards. Ayala added that “each letter will have a QR code to see additional information and each brotherhood will have a video.”
The event was presented by Julio Muñoz, “el Rancio”, who claimed the city’s own identity: “Seville breaks with the uniformity of the rest of the cities, with a fight for our identity”and joked about the project’s trajectory stating that “the fourth edition, every time it rains there’s a storm, is the best sign that it will work again.” At the institutional level, the 2026 edition benefits from the collaboration of the Ministry of Culture of the Junta de Andalucía. Macarena O’Neill, Deputy Minister of Culture, emphasized that “big ideas can come from small things; “You have made the status quo last forever and you are a great showcase that shows that the traditions of Andalusia are still alive. » Ana Belén Morales, representative of La Caixa, highlighted that “it is easy to support projects like this because they are defended out of passion and do something different for the city and for the way Seville lives and feels”. Festivals, emphasized that “it’s much more than results; “You knew how to bring a project to life and the meetings are fascinating.”
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